Suburban Trick-or-Treating Numbers Down for Long-Term Residents Amid Post-Pandemic Shifts

Jason Crawford recently shared an observation from his parents, who have resided in the same suburban home for over 40 years, indicating a notable decrease in the number of trick-or-treaters on Halloween since the onset of the COVID-19 pandemic. "My parents, who have been living in the same suburban home for over 40 years and thus have longitudinal data, report that they don't get nearly as many trick-or-treaters on Halloween as they used to pre-covid," Crawford stated. This anecdotal evidence from a long-established household points to a significant shift in traditional Halloween participation.

The initial impact of the COVID-19 pandemic in 2020 saw a sharp decline in conventional trick-or-treating, with many cities and health officials advising against door-to-door activities. Surveys from that year, such as one by Numerator, found that 73% of respondents expected their Halloween celebrations to be different, and a National Retail Federation survey noted a drop in those planning to go trick-or-treating. Concerns over contact and virus transmission led to widespread cancellations and altered plans.

In the wake of pandemic-era restrictions, alternative celebrations like "trunk-or-treating" and "destination trick-or-treating" have gained traction, potentially diverting participants from traditional neighborhood routes. Trunk-or-treating, where candy is distributed from car trunks in designated lots, offers a perceived safer or more organized option, particularly favored by some parents and communities. Reports from social media users also highlight a trend of families traveling to specific, more active neighborhoods for trick-or-treating, leaving other areas quieter.

Despite observed declines in traditional door-to-door activity in some areas, overall Halloween participation and spending have shown a strong resurgence since 2020. Data from Prosper Insights & Analytics, highlighted by the Halloween & Costume Association, indicates a steady increase in adult Halloween celebrations post-COVID. In 2024, approximately 70% of Americans planned to participate in Halloween festivities, according to Statista, demonstrating the holiday's enduring popularity, albeit with evolving forms of engagement.

The shift suggests that while the spirit of Halloween remains vibrant, the ways in which people celebrate are adapting. Many families now opt for private parties, community events, or more controlled candy distribution methods, reflecting a blend of lingering caution and a desire for new traditions. This evolution indicates a broader change in consumer behavior and holiday engagement, moving beyond solely traditional door-to-door interactions.