Sujayath Ali (ShopUp)
Overview
Sujayath Ali is an influential entrepreneur best known as the Co-founder, Chief Business Officer (CBO), and Chief Operating Officer (COO) of ShopUp, a leading B2B commerce platform. He was previously the CEO of Voonik, an Indian fashion e-commerce startup, which he co-founded. Ali's career spans significant roles in notable companies like Amazon and Visa, contributing to the development of innovative solutions in technology and e-commerce. After joining ShopUp in 2023, he played a pivotal role in its expansion and operational efficiency, earning a reputation in B2B logistics and fintech in Bangladesh and beyond.
Recent Developments
- April 2025: ShopUp merged with Sary, a leading Gulf-region B2B platform, to form SILQ Group, the largest cross-regional B2B commerce entity, with a $110 million backing led by Saudi Arabia's Public Investment Fund and Valar Ventures.
- November 2024: ShopUp announced plans to expand its distribution hub network across Bangladesh to 700 locations by the end of 2025.
- August 2024: Secured $6.5 million in debt financing from Credit Saison to support infrastructure expansion and supply chain operations.
- March 2023: ShopUp was recognized by Fast Company as one of Asia-Pacific's most innovative companies.
- December 2022: ShopUp launched an ambitious project known as Briddhi, aimed at providing embedded financial services to small businesses.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Sujayath Ali |
| Born | Unknown |
| Nationality | Indian |
| Occupation | Entrepreneur, Co-founder, COO, CBO |
| Known For | Co-founding ShopUp and Voonik |
| Net Worth | Not publicly disclosed |
| Education | MBA from the Indian School of Business |
Early Life and Education
Sujayath Ali grew up in Madurai, India, and pursued higher education in engineering at Mepco Schlenk Engineering College. He further enhanced his business acumen with an MBA in Technology and Finance from the Indian School of Business. Ali's early interest in technology and management positioned him well for substantial roles in tech companies like Amazon and Visa, where he gained considerable experience in product management and strategic operations.
Career and Notable Achievements
- From 2005 to 2011, Ali worked at Amazon, where he was involved in pioneering product management roles.
- From 2011 to 2012, he served as a Senior Business Leader and VP at Visa, focusing on product development and payment solutions.
- In 2013, Ali co-founded Voonik, which became a prominent fashion e-commerce platform in India, attracting substantial venture capital investment.
- He transitioned to ShopUp as a co-founder in 2020, later focusing on ShopUp's operational expansion and strategic growth initiatives.
Current Work and Impact
Now as the COO/CBO of ShopUp, Sujayath Ali is driving the company's mission to enable small businesses through comprehensive B2B commerce solutions, including logistics and finance. His leadership impacts over 31 million people through improved access to essential products via a network of small shops across Bangladesh. ShopUp's recent merger into SILQ Group underscores its ambition to become a powerhouse in the Gulf and South Asian markets.
ShopUp Products List
ShopUp offers a range of platforms designed to support small business growth:
- Mokam: A B2B commerce platform connecting retail shops with manufacturers.
- REDX: A logistics network ensuring efficient goods movement across Bangladesh.
- Briddhi: A financial service platform aiding small businesses with credit and financing.
ShopUp Reseller
The ShopUp Reseller app enables Bangladeshi entrepreneurs to start online businesses without capital investment, offering a catalog of 100,000+ products. The platform provides resellers earnings potential by eliminating sourcing, packaging, and delivery hassles, marking ShopUp's commitment to economic empowerment and entrepreneurship in Bangladesh.
Conclusion
Sujayath Ali's contribution to the e-commerce and fintech industries has made profound effects in developing markets. His strategic vision for ShopUp has elevated the company to new heights, underpinning its future potential as a transformative force in regional commerce. As ShopUp continues to expand under Ali's leadership, its impact on socioeconomic development and digital integration in emerging markets is likely to grow.