Sunfluencer Operations Revealed Under Dutch Entity, Led by Controversial Biotechnologist from Brazil

Sunfluencer, a health and wellness company, operates under the legal entity BlueCycling B.V., a private limited company registered in the Netherlands. The firm is spearheaded by its founder and CEO, Dr. Simon Goddek, a German national currently residing in Brazil. The company primarily serves US customers, with product distribution managed through a distributor located in Chicago.

The operational structure, including the Dutch registration and US distribution, was highlighted in a recent social media post. According to the tweet, "> Turns out this Sunfluencer company operates under BlueCycling B.V., a private limited company registered in the Netherlands. Founder and CEO: Dr. Simon Goddek, German nationality, but now lives in Brazil. His profile says he is CEO. Sells and ships primarily to US customers via a US distributor in Chicago."

Sunfluencer, established in February 2023, focuses on empowering individuals to improve their health through "simple and straightforward" means, particularly through the development of Vitamin D and Omega-3 formulations. Dr. Goddek, a biotechnologist, author, and researcher, founded the company following what he describes as "unjust cancellation and job loss" from academia since 2020 due to his challenges to mainstream narratives.

Dr. Goddek is known for his work on scientific integrity, vitamin D, gut health, and the ketogenic diet. He is a fellow of the Brownstone Institute and shares his insights on platforms like Substack and X (formerly Twitter). His move to Brazil, where he is involved in permaculture, coincides with his entrepreneurial venture into the health supplement market. The company's reliance on a US distributor in Chicago is crucial for its primary market reach.