SuperK is a tech-enabled franchised retail chain that operates in small towns across India, focusing on providing a modern grocery experience. Founded in December 2019 by BITS Pilani alumni Anil Thontepu and Neeraj Menta, SuperK aims to empower local entrepreneurs by helping them set up and operate mini supermarkets. Based in Kadapa, Andhra Pradesh, the company has rapidly expanded its footprint, with plans for further growth. As of 2025, SuperK has raised capital through various funding rounds, including a recent Series B round accruing approximately $12 million led by 3STATE Ventures.
| Attribute | Information |
|---|---|
| Founding Date | December 2019 |
| Headquarters | Kadapa, Andhra Pradesh, India |
| Founders | Anil Thontepu, Neeraj Menta |
| Revenue (FY24) | Rs 84.55 crore |
| Profits/Losses | Loss of Rs 30.67 crore (FY24) |
| Key Investors | Blume Ventures, 3STATE Ventures, Catalyst Trusteeship Limited |
| Industry | Retail, Tech-Enabled Grocery |
| Number of Employees | Approximately 120 employees |
SuperK was conceived to address the disparity between organized and unorganized retail markets in India's smaller towns. The company's founders, Anil Thontepu and Neeraj Menta, were inspired by their previous entrepreneurial experiences and their academic backgrounds at BITS Pilani to create a solution that bridged this gap. Their initial strategy involved rebranding existing small format stores and enhancing them with technology, standardization, and better procurement systems. The company's implementation began in Andhra Pradesh, where partnering with local entrepreneurs and offering comprehensive support was key to its early success. SuperK quickly demonstrated a scalable model with significant store penetration in various small towns, incorporating community-centric customization and enhanced customer experiences.
SuperK's business model revolves around empowering smaller-town retail entrepreneurs through a franchising approach. This enables each partner to benefit from centralized procurement, technology intelligence, and marketing oversight provided by SuperK.
SuperK continues to solidify its position within India's retail landscape by further developing its asset-light model. Its strategy focuses on maximizing customer reach in Tier III and smaller towns by modernizing local retail spaces. The company leverages technology for efficient inventory management, which reduces operational risks and costs. SuperK's platform aligns with the growing digital demand, allowing it to maintain a competitive edge over traditional kirana and even modern retail setups. Despite challenges such as operational losses, SuperK's outlook remains positive due to its brand recognition and continued investment in technological advancements.
SuperK has emerged as a prominent player in India’s retail sector by redefining grocery shopping experiences for underserved small-town markets. With backing from top investors and a strategic focus on technology and franchising, the company is well positioned to expand further and capture greater market share. As SuperK aims to diversify and scale, its impact on regional markets continues to grow, signifying potential for long-term success and industry leadership.