Terry Yoell (Flock Mobility): 10 Key Things You Must Know

Overview

Terry Yoell is a prominent entrepreneur in the realm of sustainable mobility solutions, recognized for his pivotal role as the co-founder and CEO of Flock Mobility. Based in Edinburgh, Scotland, Flock Mobility is known for its innovative approach to optimizing electric vehicle (EV) fleets using artificial intelligence. The company has successfully garnered attention and investment for advancing cleaner and more efficient transport solutions for both enterprise and public sectors. In this article, we delve into ten key insights about Terry Yoell and Flock Mobility that highlight their impact and innovations in the transportation industry.

1. Founding of Flock Mobility

Terry Yoell co-founded Flock Mobility in 2020, with the vision of transforming traditional fleet management using AI-driven solutions. The company's primary focus is on optimizing shared electric vehicle fleets to enhance efficiency, reduce emissions, and improve user access. By integrating AI algorithms, Flock Mobility provides dynamic routing and scheduling that adapts to real-time user demand, making it a leader in sustainable transport innovation.

2. AI-Driven Fleet Optimization

Under Yoell's leadership, Flock Mobility developed a modular AI platform capable of managing complex fleet operations. Unlike conventional tools that address singular transportation tasks, Flock’s system optimizes entire networks in real-time, adjusting routes based on current demand, vehicle availability, and operational patterns. This holistic approach reduces downtime, maximizes vehicle utilization, and maintains high service quality.

3. Recent Investment and Expansion Plans

In April 2025, Flock Mobility secured £1 million in funding, with backing from notable investors such as Skyscanner founder Gareth Williams. This investment fuels the company’s expansion into new sectors and geographical regions, particularly focusing on business parks, corporate campuses, and residential developments. The support from the European Space Agency further strengthens its credibility in the sustainable tech sector.

4. Partnerships with Major Organizations

Flock Mobility boasts partnerships with prestigious clients such as the UK’s National Health Service and the Berkeley Group. These collaborations have validated Flock's model in demanding environments, showcasing its ability to handle the complexities of public sector fleets while delivering significant cost and carbon savings.

5. Educational Background of Terry Yoell

Yoell’s academic journey includes education at Stanford University’s School of Engineering, where he focused on entrepreneurship, and the University of Cape Town, where he studied psychology. This diverse educational background equipped him with the skills to manage business operations and foster innovative, sustainable mobility solutions.

6. Commitment to Sustainable Transportation

A core aspect of Yoell's philosophy is sustainability. Flock Mobility’s platform is designed to lower carbon emissions by minimizing the dependency on single-occupancy vehicles. By providing shared transport options, the company contributes to the global efforts of achieving net-zero emissions, aligning with governmental and corporate sustainability targets.

7. Technological Innovations and Features

The technological backbone of Flock Mobility involves a sophisticated AI engine trained on proprietary data to navigate the complexities of real-world scenarios. The platform supports various configurations, such as demand-responsive shuttles and self-drive EVs, tailored to different organizational needs. This adaptability ensures that fleets can be utilized to their fullest potential throughout the day.

8. Leadership and Team Expansion

To support its rapid growth, Flock Mobility has recently expanded its leadership team, appointing Samuel Ellis as Head of Growth and Rob Larmour as Head of Operations. These strategic hires are part of Yoell’s vision to enhance the company’s optimisation capabilities and expand its operational footprint in the mobility sector.

9. Challenges and Future Prospects

Flock Mobility operates in a challenging industry characterized by rapid technological advancements and evolving regulatory landscapes. However, with its robust platform and strategic partnerships, the company is well-positioned to continue scaling and influencing the electric mobility sector positively. Yoell’s leadership aims to maintain Flock’s momentum by continually adapting to market changes and customer needs.

10. Influence and Recognition

Under the stewardship of Terry Yoell, Flock Mobility has earned recognition as a trailblazer in clean technology circles. Its achievements in optimizing shared fleets for sustainability have not only attracted investor confidence but also set the stage for future innovations in smart mobility solutions. As the demand for cleaner transport options rises, Flock Mobility remains a critical player in reshaping urban mobility.

Conclusion

Terry Yoell's journey with Flock Mobility exemplifies the intersection of technological prowess and environmental consciousness. The company’s AI-driven solutions stand at the forefront of transforming how organizations approach fleet management, offering scalable, cost-effective alternatives for sustainable transportation. As Flock Mobility continues to grow, it reinforces the potential of smart tech in driving meaningful impact in the fight against climate change.