Tesla Extends Free 30-Day FSD Supervised Trials to 1.5 Million North American Owners

Tesla has initiated a free 30-day trial for its Full Self-Driving (FSD) Supervised software in key markets, including North America, making the feature accessible to an estimated 1.5 million eligible customers. The move, announced on November 28, 2025, coincides with a social media post from prominent Tesla commentator "Whole Mars Catalog," who remarked, "> it’s hitting," potentially referencing the evolving market reality for autonomous driving technology. This strategic rollout aims to boost adoption rates as the company prepares for future advancements like its anticipated Robotaxi service.

The tweet by "Whole Mars Catalog" appears to allude to a previous statement made by Tesla CEO Elon Musk on December 31, 2024, where he predicted, "The brutal reality of the situation will hit like a tsunami towards the end of next year." This sentiment, now echoed by the commentator, suggests a growing acknowledgment of the challenges and market conditions surrounding Tesla's autonomous driving ambitions as the year 2025 draws to a close.

The new trial program allows both new and existing owners of eligible vehicles with Hardware 4 to experience FSD Supervised by installing software version 14.2. Following the complimentary month, customers in the United States can subscribe to the service for $99 per month, with similar pricing in Canada. This initiative is strategically timed for the holiday travel season, potentially exposing a wide user base to the semi-autonomous capabilities.

Tesla's FSD technology has seen significant fluctuations in pricing and public perception since its beta debut. Elon Musk previously increased FSD costs, at one point reaching $15,000, asserting its value would rise with improved capability, even suggesting it could be worth over $100,000. However, the company later reduced the price to $8,000 in April 2025, acknowledging plummeting take rates and a need to stimulate demand, a shift that analysts noted was unusual for software pricing.

The introduction of free trials and previous price adjustments underscore Tesla's efforts to accelerate FSD adoption and monetize its advanced driver-assistance systems. This push comes as the company continues to develop its Robotaxi service, with capabilities being showcased ahead of a planned launch event. Despite recent challenges, including a reported 13% drop in deliveries and trademark issues for "Robotaxi," analysts remain optimistic about Tesla's long-term potential in autonomous driving and the broader EV market.