Tesla Launches $60 Wooden Cybertruck and Semi Playset, Targeting Collectors and Enthusiasts

Tesla has introduced a new wooden playset featuring miniature versions of its Cybertruck and Semi, priced at $60. The collectible item, available through the official Tesla shop, allows the mini Semi to haul the Cybertruck, reflecting the company's distinctive design aesthetic. This release aligns with Tesla's strategy of offering unique merchandise that resonates with its fanbase.

The playset includes a wooden Cybertruck model and a wooden Semi Truck model, designed to be perfectly sized for the Semi to carry the Cybertruck. Social media influencer Mario Nawfal highlighted the product, stating, "TESLA JUST DROPPED A WOODEN CYBERTRUCK + SEMI PLAYSET - AND YES, THE SEMI CARRIES THE CYBERTRUCK." He further described it as a "most Tesla merch move imaginable," blending "Scandinavian toy aesthetic meets post-apocalyptic EV futurism."

This new offering is positioned as both collectible and playable, a distinction that Nawfal humorously translated as: "Adults will put this on a shelf, kids will ram it into walls." The product's appeal lies in its novelty and its connection to Tesla's highly anticipated vehicle lineup, tapping into the brand's unique cultural following. Some reports indicate that the playset may be exclusively available to Tesla vehicle owners, adding an element of exclusivity.

The release underscores Tesla's broader marketing approach, which often leverages viral content, direct engagement, and unique merchandise rather than traditional advertising. This strategy, heavily influenced by CEO Elon Musk's social media presence, aims to generate organic buzz and reinforce brand loyalty among enthusiasts. The wooden playset serves as another example of Tesla's ability to transform its vehicle designs into sought-after lifestyle products.