Jessica Lessin, founder and CEO of The Information, announced on social media that "AI and commerce" has become a central theme in the publication's editorial meetings, coinciding with the live launch of its new video platform, TITV. The tweet, posted on July 24, 2025, highlighted the timely relevance of artificial intelligence's transformative impact on the retail and e-commerce sectors, signaling a dedicated focus on this area for the esteemed tech and business news outlet.
The Information, known for its in-depth, subscription-based reporting on technology and business, launched TITV as a new video product designed to offer first-hand analysis and insights from its journalists and industry experts. This strategic expansion into video content aims to provide subscribers with a deeper look into the newsroom's editorial decisions and the most pressing topics in tech. Lessin herself is a veteran journalist, having previously covered Silicon Valley for The Wall Street Journal before founding The Information in 2013.
The emphasis on AI in commerce reflects a significant industry trend, with artificial intelligence increasingly viewed as a critical driver for innovation and growth in online retail. Reports indicate that the global AI in retail market is projected to reach $15.3 billion by 2025, with a compound annual growth rate of 36.6%. AI applications are reshaping customer experiences, streamlining operations, and enhancing profitability for businesses worldwide.
Key areas where AI is revolutionizing commerce include personalized product recommendations, dynamic pricing strategies, and advanced inventory management. AI-powered tools enable retailers to analyze vast amounts of data, predict consumer behavior, and optimize supply chains, leading to improved efficiency and customer satisfaction. Generative AI, in particular, is influencing conversational commerce and content creation, further solidifying AI's foundational role in the future of online shopping.
"AI and commerce is a topic that is all of a sudden coming up in most of my editorial meetings. Live now on @theinformation TITV," Lessin stated in her tweet.
This focus underscores The Information's commitment to covering the most impactful developments in the technology landscape. The integration of AI into commerce is not merely a technological advancement but a strategic necessity for businesses aiming to maintain competitiveness and adapt to evolving consumer demands. TITV is poised to deliver comprehensive coverage and expert commentary on these critical intersections of AI and the commercial world.