The Moms Co
Overview
The Moms Co is an Indian mother and baby care company founded in 2016 by Malika Sadani and Mohit Sadani. Based in Gurugram, India, the company provides natural and toxin-free personal care products across various categories including baby care, pregnancy care, and personal care for mothers. Over the years, The Moms Co has raised approximately $15.3 million in funding and has been backed by investors like DSG Consumer Partners and Saama Capital.
Recent Developments
- As of 18 November 2024, The Good Glamm Group has completed the acquisition of a 100% stake in The Moms Co. This marked the full transition of the brand under the umbrella of The Good Glamm Group, which first acquired a majority stake in 2021. The acquisition supports The Moms Co's growth, both domestically and internationally.
- The Moms Co has expanded its market presence, including retailing in UAE outlets like Carrefour and Lulu, and plans to further enter new international markets.
- The acquisition had legal complexities earlier in 2024, as founders and investors issued default notices regarding the payment agreements. However, these issues were resolved and the acquisition was completed.
- The Moms Co reported substantial growth in FY23, with a 38% increase in operating revenue to INR 71.22 Cr, despite a net loss increasing to INR 64 Cr, partly attributed to amplified advertising expenses which grew 74% year-on-year.
- Bollywood Actress Sonam Kapoor is actively promoting The Moms Co’s new Hydrating Range, which launched in 2024, featuring an innovative approach with 8 types of hyaluronic acid, appealing specifically to lactating and breastfeeding mothers.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2016 |
| Headquarters | Gurugram, India |
| Founders | Malika Sadani, Mohit Sadani |
| Revenue | INR 71.22 Cr in FY23 |
| Profits | INR -64 Cr in FY23 (net loss) |
| Key Investors | DSG Consumer Partners, Saama Capital |
| Industry | Personal Care, Mom and Baby Care |
| Number of Employees | Approximately 57 |
Early History
The Moms Co was conceptualized when Malika Sadani struggled to find safe, chemical-free products for her daughters after relocating back to India from London. Founded in 2016, the venture quickly filled a gap in the market by offering toxin-free products for mothers and babies. They started with a Facebook-driven community outreach, which helped in gathering a customer base and evolving the product range from three to forty products within a few years. The startups rapid growth reflected the unmet need it addressed, aided by product assurances like certifications from Safe Cosmetics Australia.
Company Profile and Achievements
The Moms Co operates on the principle of providing safe, all-natural personal care products tailored for new and expecting mothers and their babies. Key milestones include:
- Raising $1M in a Series A funding round in 2017 and additional funding in subsequent years.
- Achieving significant brand recognition with endorsements from celebrities like Sonam Kapoor.
- Launching multiple product lines that emphasize safety and efficacy, endorsed by international safety standards.
- In 2022, the brand targeted a heavy offline and international market expansion, targeting 25,000 stores by the year's end.
- Developed impactful campaigns, such as the "For Every Mom, Through Every Change.
Current Operations and Market Position
The Moms Co is positioned as a premium brand in the mom and baby care segment, leveraging its extensive online presence and physical retail strategy. Known for its rigorous quality controls and ingredient transparency, the brand commands a significant portion of India’s growing personal care market. Its recent acquisition by the Good Glamm Group suggests strategic leveraging of Good Glamm's content-to-commerce capabilities to drive growth in omnichannel and international markets.
Conclusion
The Moms Co is recognized for pioneering toxin-free, natural personal care products in India. Its commitment to quality and safety has not only elevated it within its niche market but has also attracted significant investment and strategic acquisition by the Good Glamm Group. Moving forward, with plans for expanded international presence and product diversification, The Moms Co is poised to maintain its upward trajectory and continue impacting the personal care industry significantly.