The Renatural Launches Robotic-Made Wigs, Cutting Production to 45 Minutes with Glue-Free Design

Brooklyn, NY – The Renatural, a beauty technology startup, has unveiled its "Signature Wig Collection," featuring hyperrealistic wigs with a breathable cap that eliminates the need for tape, glue, or lace for a custom hairline. The launch, occurring on October 22, 2025, marks a significant innovation in the wig industry. "Another @RareBreedVC founder doing RareBreed things! Today, @therenatural launched innovative hyperrealistic wigs with a breathable cap—no tape, glue, or lace needed for a custom hairline look," Mac The VC stated in a recent tweet, highlighting the groundbreaking product.

These new wigs utilize a proprietary polymer hybrid material, reportedly three times thinner than traditional lace, to create an undetectable and seamless finish. The design ensures no line of demarcation, allowing the hairline to naturally blend with the skin using body temperature. This innovation addresses common issues with traditional wigs, such as the need for bleaching, plucking, and tinting lace, which often fail to achieve a truly hyperrealistic effect.

A key differentiator for The Renatural is its patented robotics system, which enables the manufacture of full scalp replica wigs in just 45 minutes. This dramatically reduces production time compared to the industry standard of approximately eight weeks. The company's Brooklyn-based manufacturing facility leverages this advanced technology to ensure repeatable quality and scalability, aiming to produce up to 500 wigs per month.

Founded by Aasiyah Abdulsalam, The Renatural builds on her previous success with "The Wig Fix," a patented silicone wig grip that generated nearly $3 million in revenue and sold over 80,000 units. To scale production and support the launch of the Signature Wig Collection, The Renatural recently secured a $4.2 million Seed funding round. This round was led by Watchfire Ventures, with notable participation from investor Mark Cuban and Ingeborg Investments.

The Renatural aims to disrupt the stagnant global human hair wig and extension market, projected to reach $9.3 billion by 2031. Abdulsalam envisions The Renatural as a "wig beauty brand" that offers a "breath of fresh air" to an industry often associated with anxiety and limited innovation. The company has already garnered significant interest, accumulating a waitlist of 40,000 sign-ups prior to the official product debut.