Tokyo, Japan – Tiffany & Co. has officially opened its new Ginza flagship store in Tokyo, marking its largest retail presence in Asia. The grand opening took place on July 11, 2025, with the highly anticipated Blue Box Café within the store slated to commence operations in August 2025. This strategic expansion underscores LVMH's continued investment in the iconic American jeweler and its commitment to the lucrative Japanese luxury market.
The 66-meter-high building, designed by acclaimed Japanese architect Jun Aoki, features a distinctive wave-like glass façade that makes a bold architectural statement in the prestigious Ginza district. Inside, the Peter Marino-designed interior spans over 2,500 square meters, offering an immersive experience into the world of Tiffany's craftsmanship and innovation. The store incorporates elements from Tiffany's recently renovated Fifth Avenue flagship, "The Landmark," in New York, ensuring a consistent global brand experience.
A significant highlight of the new flagship is Japan's first Blue Box Café, which will offer a refined menu curated by award-winning chef Netsuke Shoji. The café features a terrace with a floral installation by Azuma Makoto and a private dining room, aiming to provide an elevated gastronomic experience. The store also showcases Tiffany's iconic collections, including Lock, HardWear, T, and Knot, alongside unique pieces and limited-edition items created to commemorate the opening.
This major investment in Tokyo's luxury landscape reflects Tiffany's strategic focus on key global markets and its ambition to enhance customer engagement through unique retail environments. The Japanese market is Tiffany's second largest after the United States, demonstrating consistent double-digit growth in recent years. The new Ginza flagship is expected to further solidify Tiffany's position and appeal to a discerning clientele in Asia.