Toyota-Sponsored 4v4 Asian Cup 2024-25 to Feature Japanese Football Legends in Tokyo

Tokyo, Japan – The inaugural TOYOTA Presents, 4v4 ASIAN CUP 2024-25 is set to take place on August 10, 2025, at the Ota-ku General Gymnasium in Tokyo, bringing together U11 teams from 10 Asian nations to compete for the first-ever Asian 4v4 championship. The event, spearheaded by Japanese football icon Keisuke Honda, aims to foster independent thinking and skill development in young players, culminating in a special exhibition match against a team of Japanese legends.

The 4v4 format, conceptualized by Keisuke Honda and managed by his company Now Do Inc., emphasizes player autonomy on the pitch, with no coaches allowed on the sidelines. This innovative approach encourages young athletes to make their own decisions, fostering critical thinking, leadership, and resilience. The tournament will feature 24 matches, determining the U11 Asian champion.

A highlight of the event will be the "Special Match," where selected best players from the participating Asian countries will face a team of renowned Japanese football legends. As announced in the official tweet, this star-studded lineup includes > "#内田篤人 選手 @AUchidaOfficial #柿谷曜一朗 選手 @yoichiro0103 #松井大輔 選手 @matsuidaisuke81 #本田圭佑 選手 @kskgroup2017". This unique opportunity offers young talents a dream encounter with players who have achieved global success.

The tournament is sponsored by Toyota, with additional support from KDDI and Uniqlo, underscoring a significant investment in youth football development across Asia. The event is designed not only as a competitive platform but also as an opportunity for international exchange among young players.

General admission tickets for the TOYOTA Presents, 4v4 ASIAN CUP 2024-25 are being distributed free of charge on a first-come, first-served basis, as stated in the announcement: > "[🎫観覧チケット #無料 配布中]▶︎先着". This initiative aims to make the event accessible to a wide audience, allowing more children and families to witness this pioneering football spectacle and the "dream 10 minutes" with the legends.