Traceable

Overview

Traceable is a leading API security company focused on discovering, monitoring, and protecting APIs from vulnerabilities and potential threats. Founded in 2018 by former employees of AppDynamics, Traceable is based in San Francisco, California. As a pioneer in API security, the company has successfully raised $30 million in funding from investors such as Citi Ventures, IVP, Sorenson Capital, and more. The company’s self-proclaimed objective is to make every API a source of secure innovation while mitigating the risks associated with increasingly sophisticated and frequent cyber threats.

Recent Developments

Traceable has been at the forefront of delivering cutting-edge API security solutions, particularly addressing the challenges of securing Generative AI applications:

October 2024: Traceable AI introduced enhancements in API catalog usability, threat activity UI, and custom plugin tests, tailored to offer more efficient analysis and better security testing controls.
August 2024: It was announced that Traceable AI partnered with AWS to enhance API security deployments, leveraging AWS’s cloud infrastructure to make enterprise-grade API security accessible to a broad audience. The collaboration includes real-time API discovery, monitoring, and advanced threat detection capabilities.
May 2024: The company secured a $30 million strategic investment round from investors including Citi Ventures, IVP, and others, signaling continued growth and expansion in its API security offerings.
April 2024: Traceable launched early access to its Generative AI API security features, introducing capabilities like generative AI API security dashboards and LLM API vulnerability testing.
February 2024: The company reported a remarkable 300% revenue growth year-over-year, attributing to its expanding customer base and the increasing demand for robust API security solutions.

Attribute	Information
Founding Date	2018
Headquarters	San Francisco, CA
Founders	Former AppDynamics employees
Revenue	Not Publicly Disclosed
Profits	Not Publicly Disclosed
Key Investors	Citi Ventures, IVP, Geodesic Capital, Sorenson Capital
Industry	API Security
Number of Employees	Not Publicly Disclosed

Early History

Traceable was founded in 2018 with the ambition to tackle the burgeoning cyber threats facing APIs as enterprises increasingly adopt cloud-native architectures and microservices. The founding team recognized the gap in holistic API security as businesses embarked on massive digital transformation journeys. Initially providing visibility into API activities, Traceable quickly evolved to incorporate comprehensive security measures to detect and prevent complex API vulnerabilities efficiently. Early collaborations with industry titans allowed Traceable to showcase its capabilities in securing API-driven infrastructures, setting the stage for its rapid growth and technological innovations.

Company Profile and Achievements

Traceable’s business model centers around its intelligent and context-aware API security platform, which autonomously discovers, protects, and tests APIs:

API Discovery and Security: The platform automatically inventories and continuously updates API catalogs, identifying potential vulnerabilities in real-time.
Advanced Threat Detection: Utilizes machine learning to detect and mitigate sophisticated threats tailored to both known and unknown API vulnerabilities.
Generative AI Security: First to provide end-to-end security solutions targeting the unique vulnerabilities within Generative AI APIs, including exposure to prompt injection attacks.
Strategic Collaborations: Partnerships with cloud providers like AWS have expanded Traceable’s reach, integrating deeply into cloud ecosystems to enhance security measures effectively.
Awards and Recognition: Over the years, Traceable has received accolades for pioneering innovations in API security and for its transformative impact on large enterprises leveraging API ecosystems.

Current Operations and Market Position

As of 2024, Traceable operates at the nexus of cybersecurity innovation and digital transformation. Its API security platform empowers businesses across sectors to achieve comprehensive API visibility and protection. By integrating cloud services and leveraging its proprietary OmniTrace™ engine, Traceable effectively positions itself as a crucial partner for enterprises navigating digital expansions:

Market Share and Reach: Significant presence across finance, healthcare, and technology sectors.
Competitive Advantage: Unmatched ability to handle API security with context-awareness and cutting-edge AI-driven methodologies.
Strategic Initiatives: Continued partnerships and collaborations to deepen market penetration and expand capabilities, addressing emerging tech challenges such as those posed by Generative AI.

Conclusion

Traceable continues to solidify its reputation as a vital player in the cybersecurity domain, particularly within API security. As APIs become foundational to enterprise architectures, Traceable’s solutions to protect digital interfaces against evolving cyber threats are increasingly indispensable. Moving forward, its proactive approach and strategic alliances seek to fortify its market position, promoting secure innovation and resilience against cyber threats. Its focus on comprehensive and context-aware API security will likely play a pivotal role as more industries embrace cloud-native and AI-enabled technologies.