Traxlo

Overview

Traxlo is a technology-driven startup based in Vilnius, Lithuania, providing innovative solutions at the intersection of retail and workforce management. Founded by Paul Vezelis and Almantas Zemblys in 2020, Traxlo has raised a total of €1.19 million from investors including Iron Wolf Capital, Antler, and Red Pill VC. The company operates a gig economy platform called Tasku.app, designed to connect local gig workers with grocery stores and improve retail operations.

Recent Developments

2025: Traxlo was recognized among the top innovations for product On-Shelf Availability. The gig-work concept was adopted by IKI, part of the REWE Group, expanding its benefits across 20 Lithuanian cities.
2025: Traxlo secured a significant funding round of €1.6 million to fuel expansion across Sweden and Poland. Key investors include Black Pearls VC.
2024: The company collaborated with Whywaste, enhancing their Tasku app with food waste optimization tools.
2023: Traxlo completed a pre-seed funding round securing €1.1 million. The funds are aimed at expanding Tasku.app services and enhancing in-store performance.
2022: Traxlo was nominated for several startup awards, including recognition in top retail innovations.

Attribute	Information
Founding Date	May 4, 2020
Headquarters	Vilnius, Lithuania
Founders	Paul Vezelis, Almantas Zemblys
Revenue (2023)	€58,742
Profits (2023)	-€156,884
Key Investors	Iron Wolf Capital, Antler, Red Pill VC, Black Pearls VC
Industry	Retail, Gig Economy, Technology
Number of Employees	11-50

Early History

Traxlo emerged from a need identified during market research, highlighting a lack of solutions in Eastern Europe that connected gig workers to retail tasks. Paul Vezelis, experienced in various tech and management roles, collaborated with co-founder Almantas Zemblys to create Tasku.app in 2020. The platform gained traction by offering a flexible work model that addressed labor shortages in grocery stores. Initially launched in Lithuania, Traxlo drew support from the Antler Accelerator in Sweden, which helped refine their product and business strategy.

Company Profile and Achievements

Traxlo operates as a Business-to-Business (B2B) and Software as a Service (SaaS) platform. Its flagship product, Tasku.app, acts as a marketplace for gig workers, primarily focusing on the retail sector. The application allows users to perform small tasks without long-term commitments, offering benefits for both workers and stores. Key achievements include:

Expanding operations to Poland and planning further reach into Sweden with improved functionalities, such as integration with Whywaste technology to minimize food waste.
Securing significant funding from notable investment firms, underlining confidence in their innovative business model.
Winning industry awards and recognitions, positioning Traxlo as a leader in the tech-retail gig economy.

Current Operations and Market Position

Traxlo actively operates across several European countries, leveraging its technology to optimize retail operations through enhanced workforce management. The Tasku.app platform provides a competitive edge by addressing labor shortages and improving store efficiency with a data-driven approach. With a strong backing from investors, Traxlo continuously seeks improvement and expansion opportunities, particularly focusing on strategic partnerships to enhance its product offerings.

Conclusion

Traxlo stands as a notable player in the convergence of technology and retail work management. Its innovative gig platform, Tasku.app, not only addresses immediate labor needs but also offers sustainable employment solutions within the industry. Traxlo's continued expansion and investment efforts reflect its potential to significantly impact the retail sector's efficiency and workforce dynamics. As the company grows, its role in reshaping gig economies within retail is likely to deepen, fostering additional innovation and market presence.