Treefera
Overview
Treefera is a UK-based company specializing in AI-powered data fabric solutions for enhancing supply chain visibility and resilience. Founded in 2022 by Jonathan Horn and Caroline Grey, the company seeks to address transparency issues at the first mile of global supply chains, leveraging advanced technology like satellite imagery and AI. Treefera quickly gained traction and financial backing, raising $30 million in its most recent Series B funding round, as of June 2025. Headquartered in London, Treefera is focused on expansion across North America, Europe, and the Asia-Pacific regions.
Recent Developments
- June 2025: Treefera secured $30 million in Series B funding to further its global expansion and enhance product capabilities. The funding was led by Notion Capital, with participation from Albion VC, Triple Point, and Endeit Capital, among others. This round of investment comes shortly after securing Series A funding and reflects strong investor confidence in Treefera’s innovative approach to supply chain transparency.
- Expansion Plans: With the fresh funding, Treefera plans to broaden its reach extensively in North America, Europe, and Asia-Pacific. They aim to introduce real-time commodity tracking, enhanced geospatial analytics, and automated regulatory compliance.
- 2024: Having raised $12 million in Series A funding, Treefera accelerated its technological and commercial scaling efforts, laying the groundwork for its Series B success. The company launched new features that integrate real-time insights into supply chain sourcing and compliance.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2022 |
| Headquarters | London, United Kingdom |
| Founders | Jonathan Horn, Caroline Grey |
| Revenue | - |
| Profits | - |
| Key Investors | Notion Capital, Albion VC |
| Industry | AI Technology, Supply Chain |
| Number of Employees | - |
Early History
Treefera was established in 2022 by Jonathan Horn and Caroline Grey, both bringing significant experience from relevant industries. Recognizing a critical need for improved supply chain transparency, the founders designed a platform that uses AI to provide actionable insights on supply chain risks and compliance. Their initial focus was on sectors such as agriculture and energy where supply chain visibility is crucial. By combining satellite data and ground-level metrics, Treefera quickly positioned itself as a leading solution provider in supply chain management and environmental compliance.
Company Profile and Achievements
Treefera has developed a proprietary platform that synthesizes comprehensive datasets into actionable insights for supply chain management.
- AI Technology: At the heart of Treefera’s offerings is its AI-powered platform, which utilizes machine learning algorithms to process satellite and drone imagery, providing customers with detailed insights into supply chain origins and movements.
- Target Markets: Initially focusing on industries with significant supply chain transparency needs, including agriculture, pharmaceuticals, and energy.
- Product Developments: Since its launch, Treefera has continuously upgraded its platforms, including enhancements in regulatory compliance and geospatial analytics.
- Growth: Within a few years of its founding, Treefera expanded its employment base significantly and positioned itself for substantial growth. Its ability to secure multiple rounds of funding highlights investor confidence in its scalable business model and its potential market impact.
Current Operations and Market Position
Currently, Treefera operates globally with a focus on markets in North America, Europe, and Asia-Pacific. The company's primary competitive advantage is its ability to offer detailed, real-time insights into the origins and movement of commodities within global supply chains. By providing precise data and compliance solutions, Treefera assists clients in reducing operational risks and meeting regulatory requirements efficiently. Treefera has established itself as a pivotal partner for enterprises that are keen on maintaining sustainability and profitability through supply chain integrity.
Treefera Funding
Treefera has drawn considerable investor attention, raising substantial funds to drive its expansion and product innovation:
- Pre-seed Funding: $2.2 million
- Series A Funding: $12 million, raised in April 2024
- Series B Funding: $30 million in June 2025 This financial backing highlights Treefera’s growing importance in the realm of AI-enabled supply chain solutions where traditional methods fall short.
Treefera Customers
Treefera has a diverse customer base across multiple industries:
- Energy Sector: Providing transparency and compliance solutions to enhance supply chain accountability.
- Agriculture: Optimizing supply chain logistics and ensuring sustainable sourcing practices.
- Pharmaceuticals and Forestry: Ensuring first-mile data accuracy and compliance for improved operational efficiency. These engagements have significantly bolstered Treefera’s reputation as a reliable partner for complex supply chain operations.
Conclusion
Treefera stands at the forefront of AI-driven supply chain transparency solutions. Its innovative platform has empowered various industries to achieve greater operational efficiency and compliance. As the company scales up its operations globally, driven by recent funding and technological advancements, Treefera is poised to have a lasting impact on the way supply chains are viewed and managed, emphasizing sustainability and transparency. Looking forward, Treefera is expected to continue its upward trajectory, capitalizing on its robust platform and the increasing demand for transparent, responsible business practices worldwide.