True Sync Media: 10 Key Things You Must Know

Overview

True Sync Media is an innovative media company that has carved a niche for itself in the realm of digital out-of-home (DOOH) media advertising. Founded in 2017 and headquartered in Denver, Colorado, the company specializes in providing a TV-style entertainment platform that is custom-branded for business venues such as bars, restaurants, and retail spaces. True Sync Media is noteworthy for its unique approach to engage consumers through interactive and shoppable video content, which is integrated with real-time advertising opportunities. This article delves into various aspects of True Sync Media, sharing intriguing insights about its operations, products, and impact on the industry.

1. The Founding Vision

True Sync Media was established by Scott Davis, an entrepreneur with a background in media, business development, and aviation. His vision was to transform traditional in-venue advertising by providing entertainment platforms that are not only engaging but also serve as effective marketing tools. The goal was to create an entertainment network that brings value to both businesses and consumers by delivering targeted, actionable advertising content.

2. TrueSyncTV: A Game-Changer

True Sync Media's flagship offering, TrueSyncTV, is a customized TV network specifically crafted for bars, restaurants, and similar venues. This platform provides a mix of high-quality, fast-paced entertainment combined with venue-specific promotions. The innovative content is designed to captivate viewers without the need for audio, allowing seamless integration into various environments.

3. Innovative Advertising Solutions

At the heart of True Sync Media’s success is its precision ad targeting capability. Their technology synchronizes television ads with products available at the point of sale, maximizing the impact of each advertising dollar by ensuring ads reach potential buyers directly at the purchase location. This system enhances both consumer engagement and sales for their clients.

4. Strategic Partnerships

A pivotal moment for True Sync Media was their strategic partnership with BeerBoard in 2024, a leader in alcohol management technology. The collaboration enabled them to integrate their consumer engagement platform with data-driven solutions, advancing customer interactions and operational efficiency in the hospitality industry.

5. Funding and Growth

True Sync Media has undergone several funding rounds, demonstrating significant investor confidence in their business model and growth potential. Their recent funding round in 2024 secured $610,000, facilitating ongoing expansion and technology development.

6. Expansion into Healthcare: TrueSyncHealth

True Sync Media has expanded its services to healthcare providers through TrueSyncHealth. This offering presents a tailored content solution designed to enhance patient experience in medical offices and facilities, replacing traditional waiting room programming with engaging entertainment and communication tools.

7. Diverse Offerings and Market Reach

While initially focused on the entertainment needs of hospitality venues, True Sync Media has demonstrated versatility by branching into different sectors, including retail and healthcare. This diversification underscores their ability to adapt to market demands and capitalize on various revenue streams.

8. Technology-Driven Operations

True Sync Media leverages advanced technology to optimize its platform, including support services like hardware provision, installation, and maintenance. Their commitment to technology ensures seamless delivery of high-definition video content, a key driver in their operational success.

9. Unique Content Strategy

True Sync Media’s content strategy relies on curated, no-audio-required viral videos suited for any environment. This approach not only maintains audience engagement but also provides venues with the flexibility to incorporate their promotional material, thus enhancing customer interaction.

10. Competitors and Industry Position

True Sync Media operates in a competitive landscape with notable names like Atmosphere and Screach. However, its distinct integration of advertising and interactive content at purchase points gives it an edge, allowing it to serve a unique market niche effectively.

Conclusion

True Sync Media’s innovative approach to integrating entertainment and advertising has positioned it as a leader in media services tailored for business venues. Through strategic partnerships, technological advancements, and expansion into new markets, True Sync Media continues to redefine the ways businesses engage with customers. As it evolves, it is poised to further influence both consumer behavior and the advertising landscape.