Trupeer: 10 Key Things You Must Know

Overview

Trupeer is a cutting-edge artificial intelligence (AI) platform revolutionizing the creation of product videos and documentation for software teams and businesses worldwide. Founded in 2023 and headquartered in Bengaluru, India, it empowers users to transform simple screen recordings into polished, professional-quality videos and detailed guides with remarkable ease and speed. Utilizing advanced AI techniques such as voice recognition, avatar generation, transcription, and natural language processing, Trupeer streamlines workflow communication, product marketing, training, and customer education. Already trusted by over 10,000 teams globally—including Fortune 500 companies—it promises to reshape how organizations create, share, and scale product knowledge efficiently. This article delves into ten key insights about Trupeer, highlighting its origins, technology, impact, and future plans.

1. The Genesis and Founders of Trupeer

Trupeer was founded in 2023 by Shivali Goyal and Pritish Gupta, both veterans with impressive backgrounds—Goyal having led digital transformation projects at Boston Consulting Group and Gupta bringing experience from hypergrowth startups and leadership roles. They identified a recurring challenge faced by software teams: creating high-quality product videos and documentation was tedious, costly, and time-consuming. Inspired to solve this problem, they launched Trupeer to democratize video content creation, enabling anyone to easily produce crisp tutorials and walkthroughs without professional editing skills.

2. Core Features and AI-Powered Workflow

At its heart, Trupeer operates through a sophisticated multimodal AI pipeline that seamlessly combines voice recognition, transcription, speech and humanlike avatar generation, and large language models (LLMs). Users simply record their screen using the Trupeer Chrome extension while narrating their process. The AI then automatically removes filler words, adds professional-quality voiceovers (in 100+ voices and accents), includes zoom transitions based on clicks, generates subtitles, and offers customizable backgrounds and music. Additionally, it creates step-by-step documentation with screenshots and summaries, making videos and manuals accessible and comprehensive.

3. User Experience and Accessibility

Trupeer’s user interface is designed for simplicity and speed, requiring no videography or editing expertise. After recording, users can modify the auto-generated script, select AI voices, adjust branding elements like logos and colors, and then export content in various formats including MP4 video, PDF, Word, and Markdown documents. This streamlined process drastically reduces content production cycles from hours or days to mere minutes, significantly accelerating product onboarding, sales enablement, and customer support workflows.

4. Impact on Businesses and Teams

More than 10,000 teams globally—from startups to Fortune 500 firms—use Trupeer to transform how they create product marketing materials, training content, support tutorials, and sales collateral. By automating video and document creation, organizations report faster customer onboarding, reduced support tickets, and decreased internal training time. The platform’s ability to personalize content by audience, language, or branding at scale gives companies the flexibility to address diverse market needs efficiently.

5. Global Reach and Multilingual Support

A notable strength of Trupeer is its support for content generation and translation into over 50 languages. This capability is crucial for multinational companies needing localized materials quickly. By enabling instant translation alongside video and documentation, Trupeer ensures global teams have immediate access to consistent, understandable product knowledge, boosting user adoption and reducing language barriers.

6. Funding and Strategic Partnerships

In July 2025, Trupeer raised $3 million in a seed funding round led by RTP Global, with significant participation from Salesforce Ventures and a consortium of more than 20 CIOs and CTOs from Fortune 500 companies. This financing reflects strong investor confidence in Trupeer's AI-powered approach. Salesforce’s involvement came after Trupeer won Salesforce’s AI Pitchfield competition, underscoring its innovation and market potential. The capital is earmarked for product development, global go-to-market expansion, and advancing AI capabilities.

7. Competitive Landscape and Differentiators

Trupeer operates in a competitive field with players like Loom, InVideo, and Vidyard also offering video creation tools. However, Trupeer distinguishes itself through deep AI integration that goes beyond screen recording to generate highly contextual, branded, and multilingual content automatically. Its proprietary synchronization engine aligns voiceovers and video frames with near-zero manual editing. This capability, combined with a fast video rendering engine, provides speed and quality advantages over conventional tools.

8. Vision for Organizational Knowledge Infrastructure

Beyond video conversion, Trupeer envisions becoming a central knowledge infrastructure for enterprises. The company aims to build a platform where every process, workflow, and piece of institutional knowledge is instantly accessible, shareable, and created from multiple formats, including future integrations with document-based video generation and native connectors to popular customer relationship management (CRM) and learning management systems (LMS). This approach fosters efficient knowledge sharing and makes workflows transparent across departments.

9. Client Testimonials and Real-World Use Cases

Users praise Trupeer’s intuitive design and efficiency. Product managers, educators, marketers, and customer success teams highlight how the platform saves hours previously spent on editing or outsourcing video production. For example, teams use Trupeer to quickly create onboarding videos for new software features, training materials to cut down instructor-led sessions, and sales content that can be tailored to different customer segments instantly without re-recording.

10. Future Prospects and Product Roadmap

Trupeer continues to invest heavily in expanding its AI capabilities, including exploring new video formats and improving personalization at scale. With plans to integrate with widely used enterprise tools and to generate video content directly from textual documents, Trupeer is positioned to widen its impact beyond software product teams. Its vision to create an AI-driven platform that acts as a company's “common brain” for knowledge sharing anticipates a future in which professional-grade content creation is universally accessible and automated.

Conclusion

Trupeer is at the forefront of AI-powered content creation technology, solving a critical bottleneck for software teams and enterprises struggling to create clear, engaging product videos and documentation. From its compelling origin story and breakthrough AI workflow to its global user base and visionary ambitions, Trupeer illustrates how innovation can disrupt traditional content production. As it advances, Trupeer may reshape how companies preserve and share knowledge, making complex software easier to understand and adopt. Could Trupeer’s AI-driven platform be the next essential tool for every organization’s communication ecosystem?