TurnStay

Overview

TurnStay is a fintech company operating in the travel payment sector, focusing on reducing cross-border payment costs for the African travel and tourism industry. Founded in 2021 by Alon Stern and James Hedley, the company is headquartered in Cape Town, South Africa. TurnStay has raised a total of $2.3 million in funding, with its early backers including First Circle Capital, TLCom Capital, and Enza Capital. The platform aims to streamline payment processes for travel operators by offering solutions that minimize failed international payments and high transaction fees.

Recent Developments

  • August 2025: TurnStay raised $2 million in a seed funding round led by First Circle Capital. This funding is aimed at expanding its operations across Africa and enhancing its payment infrastructure for tourism operators, emphasizing payment efficiency using stablecoins.
  • July 2024: The company secured $300,000 from investors such as DFS Lab and Digital Currency Group to foster its regional presence and tackle high transaction costs within the African travel sector.
  • 2023-2025: TurnStay has been developing and refining its merchant-of-record model, processing over R50 million in transactions. The company leverages creative payment orchestration, allowing hotels and tour operators to avoid interchange fees associated with cross-border transactions.
  • Collaboration Efforts: TurnStay has integrated its platform with existing booking engines and property management systems, which allows travel operators to adopt its technology seamlessly and improve direct booking processes.
  • Strategic Expansion: The company plans to scale its model to other major African tourism markets such as Kenya, Nigeria, and Egypt, drawing upon its successful implementation in South Africa.

Company Information

AttributeInformation
Founding Date2021
HeadquartersCape Town, South Africa
FoundersAlon Stern, James Hedley
RevenueNot Publicly Disclosed
ProfitsNot Publicly Disclosed
Key InvestorsFirst Circle Capital, TLCom Capital, Enza Capital, DFS Lab, Digital Currency Group
IndustryFintech, Travel Payments
Number of Employees5

Early History

TurnStay was established in 2021 by Alon Stern, a co-founder of Slide Financial, and James Hedley, co-founder of Quicket. The duo aimed to address a critical challenge in the African travel and tourism industry: reducing the high cost of payment processing for hotels and travel accommodations. By adopting technologies and strategies similar to those used by global booking giants, TurnStay began to build a platform focusing on lowering card fees and reducing failed transaction incidents. Their initial operation garnered significant attention, allowing them to secure $300,000 in early funding from international investors such as DFS Lab and Digital Currency Group.

Company Profile and Achievements

TurnStay operates with a business model that integrates a merchant-of-record approach, focusing on improving payment processes in the travel sector. This model allows the company to specialize in streamlining payment solutions for African travel and tourism operators. The platform's key achievements include:

  • Radical Reduction in Payment Costs: TurnStay claims to cut international payment costs by up to 70% for travel businesses, leveraging local currency billing and efficient payment processing systems.
  • High Transaction Volume: Since its inception, the platform has processed transactions exceeding R50 million, showcasing its substantial reach and effectiveness in addressing payment inefficiencies.
  • Influential Industry Partnerships: The company has built relationships with key industry players, ensuring robust integration of its services across various booking platforms and management systems.
  • Investor Confidence: Repeated funding rounds indicate high confidence from investors in TurnStay's potential to revolutionize the travel payment industry in Africa.

Current Operations and Market Position

TurnStay is currently expanding its operations to cover more areas within Africa, providing innovative solutions to conventional payment challenges faced by the travel industry. The company's merchant-of-record model gives travel operators an alternative to high-commission global travel agencies, offering greater control over pricing and revenue flows. Through the use of stablecoins, TurnStay enhances the speed and cost-effectiveness of transactions, helping operators avoid the complications associated with cross-border payments. While the company's market share is not publicly stated, its unique model and investor backing position it as a formidable player in the fintech travel space.

Conclusion

TurnStay has carved a niche in the African fintech landscape, focusing on eliminating inefficiencies in the travel and tourism payment sector. The founders' innovative approach has enabled significant cost reductions and operational enhancements for their clients. With continued expansion across the African continent and sustained investor interest, TurnStay is well-positioned to influence the fintech industry further, potentially offering a new standard in travel payment solutions that prioritize cost efficiency and conversion rates for tourism operators.

References

  1. PitchBook
  2. Launch Base Africa
  3. Tech Financials
  4. Crunchbase
  5. Disrupt Africa
  6. TechCabal
  7. Zawya
  8. IT Online
  9. Daba Finance
  10. Innovation Village