The Viral Fever (TVF) is a pioneering Indian digital entertainment company that specializes in producing online content aimed at younger audiences. Founded in 2010 by Arunabh Kumar, TVF has become synonymous with engaging and relatable digital content, especially for millennials and the Gen Z demographic. With headquarters in Mumbai, India, TVF is known for its innovative storytelling and relatable scripts that resonate well with the Indian youth. As of recent data, the company has established itself as a significant player in the OTT (Over-the-top) platform segment, making a substantial mark in the digital content space.
| Attribute | Information |
|---|---|
| Founding Date | 2010 |
| Headquarters | Mumbai, India |
| Founders | Arunabh Kumar |
| Revenue | Not Publicly Disclosed |
| Profits | Not Publicly Disclosed |
| Key Investors | Not Publicly Disclosed |
| Industry | Digital Content and Online Entertainment |
| Number of Employees | Not Publicly Disclosed |
TVF was founded in 2010 by Arunabh Kumar, a graduate from IIT Kharagpur, who initially worked as a consultant copywriter and engaged in creating branded content. Dissatisfied with the lack of quality original content on Indian television, Kumar launched TVF as a web-based content creator, aiming to reach India's younger generation. The company's breakthrough came with the web series "Permanent Roommates" in 2014, which became an instant hit and quickly racked up millions of viewers.
TVF has grown significantly since its inception, establishing itself as a major content creator in the digital space. Known for series like "Pitchers", "Permanent Roommates", and "Kota Factory", TVF's business model focuses on creating high-quality digital series that reflect the challenges, humor, and dynamics of Indian life, particularly targeting the youth.
TVF operates at the intersection of creativity and digital technology, focusing primarily on producing series that appeal to millennials and Gen Z. In 2024, TVF is set to launch an extensive slate of new series, maintaining its momentum as a leader in the Indian OTT space. TVF’s market strategy involves leveraging insights from their existing fan base to create content that resonates finely with its audience’s evolving tastes.
The Viral Fever has firmly cemented its position as an innovative powerhouse in the Indian digital content industry. With its strategic content line-up for 2024, TVF is poised to continue shaping narratives that resonate with audiences, both domestically and globally. As TVF expands its influence, its ability to connect with young viewers and address contemporary issues through comedy and drama remains integral to its success and promises a promising trajectory in the expanding digital entertainment market.