Udemy, a leading AI-powered skills development platform, announced on June 18, 2025, its acquisition of Lummi, an innovative creative technology group specializing in AI-driven design tools. The strategic move aims to integrate Lummi's capabilities into Udemy's platform, empowering instructors and creators to enhance course content with custom illustrations and visual storytelling. Lummi, known for its AI-generated stock images, illustrations, and 3D visuals, was founded in 2020 by CEO Pablo Stanley and CTO Jason Donnette.
The acquisition is set to significantly impact Udemy's educational offerings, allowing instructors to create more engaging and visually rich learning experiences. Lummi's tools, which have gained popularity among creatives for their integration with platforms like Canva, Figma, and Adobe Express, will now be a key component of Udemy's Innovation Studio. This integration reinforces Udemy's commitment to providing practical, real-world skills development.
Lummi recently engaged with the design community via a tweet, stating, "> @abduzeedo @designmilk @CreativeReview @contra @TheDieline @awwwards @codrops @SidebarIO @dezeen Why these sites made the cut ↓ https://t.co/2Hc1pcJc3Q". This post, from the Lummi account, suggests a continued focus on showcasing the relevance and utility of AI in the design space, likely highlighting how their tools or insights apply to leading design platforms and communities. The tweet underscores Lummi's ongoing engagement with the creative industry, even after its acquisition.
Udemy's President and CEO, Hugo Sarrazin, emphasized that the acquisition aligns with the company's vision for skills development that extends beyond content consumption, focusing on "relevant, AI-driven, and work-ready" proficiencies. The integration of Lummi Pro, an advanced version of Lummi's tools, will be available to Udemy Business customers, enabling them to produce branded, interactive, and visually dynamic training materials more efficiently. This move positions Udemy to capitalize on the growing demand for AI-enhanced content creation in the corporate training market.