London, UK – Businessman and television personality Thomas Skinner has voiced a passionate critique of the escalating cost of living in the United Kingdom, highlighting the severe financial strain on families and small businesses. His recent social media post, widely shared, underscores the ongoing economic challenges faced by the nation, drawing a stark comparison between UK and European prices.
The UK has been grappling with a significant cost of living crisis since late 2021, driven by rising inflation that has seen consumer prices surge. Data from the Office for National Statistics (ONS) indicates that the Consumer Prices Index (CPI) rose by 3.6% in the 12 months to June 2025, primarily due to increases in food and fuel costs. This persistent inflation has led to a fall in real incomes for many households, forcing difficult financial decisions and impacting overall economic stability.
Skinner’s tweet vividly illustrates this impact through a personal anecdote: "I was in Portugal last week, I went to the shop and got two pints of milk, some biscuits for the kids, and a box of cigarettes. Nine euros. Back home in the UK, that same shop would be nearly £25." He described this disparity as "daylight robbery," questioning the underlying economic factors contributing to such price differences. The comparison resonates with many Britons experiencing reduced purchasing power.
Beyond the financial hardship, Skinner's message also carries a strong call for national resilience and unity. He expressed unwavering belief in the country and its people, emphasizing the "hard graft, community, and pride" that define the UK. His sentiment, "We’re British. We’ve been through worse and come out stronger," aims to foster a sense of collective spirit amidst adversity.
Known for his appearance on "The Apprentice" and his "Bosh" catchphrase, Thomas Skinner has cultivated a public persona rooted in East End humor and a down-to-earth perspective. While not a politician, his platform allows him to connect with a broad audience on everyday issues. His direct and emotive communication style amplifies concerns felt by many ordinary citizens.
Skinner concluded his impassioned statement with a plea for Britons to "stand together" and "rise above the noise," advocating for mutual support and a renewed sense of national pride. His message reflects a widespread desire for stability and a collective effort to overcome the current economic difficulties, asserting that the nation's strength lies in its unity and community spirit.