San Francisco – Perplexity AI, the AI-powered answer engine, has successfully leveraged UnifyGTM's platform to book over 80 meetings within a three-month period, notably achieving this milestone without relying on a traditional Business Development Representative (BDR) team. This achievement was highlighted by Austin Hughes, Co-Founder of UnifyGTM, in a recent social media post, underscoring the growing efficacy of AI-driven go-to-market (GTM) strategies.
UnifyGTM, an AI-based email platform for sales teams, focuses on "warm outbound" methodologies, enabling companies to utilize intent signals to engage with potential customers. The platform aims to streamline and automate sales processes, allowing revenue teams to focus on relationship building rather than administrative tasks. UnifyGTM, founded in 2023 by Austin Hughes and Connor Heggie, has raised $52.3 million in funding from investors including Emergence Capital and Thrive Capital, emphasizing its commitment to scaling revenue team creativity.
Perplexity AI, founded in 2022, has rapidly emerged as a significant player in the AI landscape, positioning itself as an AI-powered conversational search engine that synthesizes responses with citations. The company, co-founded by Aravind Srinivas, Johnny Ho, Denis Yarats, and Andy Konwinski, has garnered substantial investment, reaching a valuation of $18 billion as of July 2025 with over $1 billion in total funding from notable investors like Jeff Bezos and Nvidia. Perplexity processes hundreds of millions of queries monthly, reflecting its rapid user adoption.
The collaboration demonstrates a shift towards more automated and data-driven approaches in sales and marketing. Austin Hughes praised the partnership, stating, > "Perplexity used @unifygtm to book 80+ meetings in 3 months without a single BDR... we'd love to help your revenue team do the same." He also extended a "s/o to @perplexity_ai and @jennysvng for being incredible partners," acknowledging Jenny Svng's role in the successful implementation. This success story showcases the potential for AI platforms like UnifyGTM to redefine traditional sales structures and drive significant pipeline growth through efficient, automated outreach.