Vaishali Mehta (KisaanSay)
Overview
Vaishali Mehta is an Indian entrepreneur known for her role as a co-founder of KisaanSay, a pioneering cross-category, direct-from-origin food brand. KisaanSay is designed to connect farmers with consumers by prioritizing provenance, sustainability, and quality. The brand collaborates with farmer collectives from various natural farming clusters across India, thereby promoting better income for farmers while providing healthier options to consumers. Recently, KisaanSay secured significant pre-seed funding, marking a milestone in its mission to revolutionize India’s food supply chain.
Recent Developments
- In January 2025, KisaanSay raised $2 million in a pre-seed funding round led by Jungle Ventures, with participation from senior leaders in the food industry. The funds will be used to boost KisaanSay’s marketing, team-building, and operational scaling efforts.
- The funding will support the expansion of KisaanSay's product portfolio and distribution channels, focusing on its co-brand and co-profit partnership model with 20 farmer collectives.
- As of early 2025, KisaanSay operates an omnichannel distribution network that includes leading e-commerce platforms, its own direct-to-consumer channel, and retail stores in Delhi NCR.
- The company's model addresses gaps in India's food supply chain by creating equitable links between farmers and consumers, while also filling a niche for authentic, provenance-based food products.
- The latest funding is aimed at fortifying KisaanSay’s position in the premium market, capitalizing on consumer trends towards natural, high-quality food options.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Vaishali Mehta |
| Nationality | Indian |
| Occupation | Entrepreneur |
| Known For | Co-founder of KisaanSay |
| Net Worth | Not publicly disclosed |
Early Life and Education
Details about Vaishali Mehta’s early life and educational background are sparse in publicly available sources. However, her career reflects a commitment to innovative agricultural and food distribution solutions, suggesting a background likely involving studies or experience in agribusiness, entrepreneurship, or related fields.
Career and Notable Achievements
Vaishali Mehta's notable career milestone includes co-founding KisaanSay, a direct-from-origin food brand that plays a transformative role in India’s food supply chain. Under her leadership, the brand has grown from an innovative idea to a market entrant that effectively links producers directly to consumers through sustainable practices.
- KisaanSay's Launch: Founded with co-founders Nitin Puri and Manoj Karki, KisaanSay has rapidly expanded its portfolio to over 80 products across 12 categories.
- Market Impact: The brand supports over 50,000 farmers, ensuring their produce is brought to market with minimal processing and maximum benefit-to-origin.
- Funding Acquisitions: In January 2025, KisaanSay successfully secured $2 million in pre-seed funding, underscoring the brand’s market potential and investor confidence in its business model.
Current Work and Impact
As of January 2025, Vaishali Mehta continues to serve as an influential leader at KisaanSay, driving the company's vision forward. Her work focuses on leveraging partnerships with farmer collectives, exploring new product potential, and enhancing the brand’s distribution footprint. KisaanSay's success is pivotal in setting new standards for authenticity and fairness within the food industry, aiding in farmer empowerment while enhancing consumer offerings.
Conclusion
Vaishali Mehta stands as a prominent figure in the Indian entrepreneurship landscape through her work with KisaanSay. Her efforts in connecting the food supply chain directly from farmers to consumers mark a significant revolutionary path in the sector. As KisaanSay grows, her contributions continue to impact the industry broadly, contributing towards sustainable and equitable food supply practices that may serve as models for future initiatives within the agribusiness sector worldwide. The coming years will likely witness further innovations and expansions under her guidance.