Velou
Overview
Velou is a pioneering AI-powered platform designed to enhance the e-commerce experience by optimizing product data for retailers and marketplaces. Founded in 2018 by Sadee Gamhewa, Velou is headquartered in New York City. The company has successfully raised up to $9 million in funding from notable investors, including Animo Ventures, Ascend Venture Capital, Sentiero, and others. Velou specializes in delivering intelligent product catalogs that enhance search conversion rates, SEO performance, and overall digital shopping interactions.
Recent Developments
- January 11, 2024: Velou announced the successful completion of a $4 million Seed funding round. This investment was led by ANIMO Ventures, with additional contributions from Ascend, Sentiero, Revelry, Startup Haven, and SK Ventures. Funds will be used to fuel strategic expansions and facilitate key hires within the company.
- September 17, 2024: Velou secured another $5 million in funding, using these resources to accelerate its go-to-market strategy and strengthen its leadership team by appointing Gavin Hewitt as COO. This round was led by FUSE.
- March 2024: Recognized as one of the top AI solutions providers for e-commerce, Velou was featured at industry events such as NRF 2024 and earned accolades for its innovative AI-powered product catalog solutions.
- 2024-2025: Velou's customer base has expanded substantially, doubling over the last 12 months, with significant adoption in luxury brands and major retailers in the EU, UK, and now expanding in the US.
- 2025: Velou was announced as a participant in the NRF 2025 Innovators Showcase, highlighting its position as a leader in transforming retail with AI-driven technology solutions.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2018 |
| Headquarters | New York, NY, USA |
| Founders | Sadee Gamhewa |
| Revenue | Not publicly disclosed |
| Profits | Not publicly disclosed |
| Key Investors | ANIMO Ventures, Ascend, FUSE |
| Industry | E-commerce, AI Technology |
| Number of Employees | Approx. 100 |
Early History
Velou was established in 2018 in the heart of Silicon Valley, California, with the intention of revolutionizing the e-commerce experience through AI innovations. Sadee Gamhewa, the founder, leveraged over two decades of experience in product engineering and data science to create a platform that utilizes AI and machine learning to enhance customer experiences and streamline product data management. As the company grew, it expanded its offerings to include AI-driven product data enrichment, optimized discovery, and integration with major ecommerce platforms like SAP, Salesforce, and Shopify.
Company Profile and Achievements
Velou's business model is centered around providing AI-powered solutions that optimize product data across multiple touchpoints in the e-commerce ecosystem. Key achievements include:
- Development of Sentient Product Catalogs: Utilizing AI and machine learning, Velou transforms static product catalogs into dynamic, self-optimizing systems that increase visibility and conversion rates.
- Major Partnerships: Integration into leading platforms and partnerships with high-profile clients, such as LVMH, demonstrate Velou's growing influence in the retail technology space.
- Industry Recognition: Velou has been recognized as a leader in AI-driven solutions within the retail sector, earning a spot in the NRF Innovators Showcase and being highlighted by industry analysts for cutting-edge advancements.
Current Operations and Market Position
Currently, Velou's operations are driven by its mission to provide retailers with powerful AI tools that enhance the online shopping experience. The platform's cutting-edge features include AI-driven SEO optimization, enriched product detail pages, and real-time data analytics that improve decision-making and customer interactions. With an increasing presence in the US market, Velou is strategically positioned to lead innovation in AI-powered e-commerce solutions, leveraging its deep industry expertise and technical capabilities.
Conclusion
Velou is making significant strides in the e-commerce industry by providing AI-driven solutions that enhance product discovery and customer engagement. With its robust AI infrastructure and strategic leadership, the company is poised for steady growth and expansion into new markets. The combination of innovative technology and strategic funding positions Velou as a prominent player in the retail technology landscape, advancing toward its vision of revolutionizing the e-commerce experience through intelligent product data management.