Vijya Fintech: 10 Key Things You Must Know

Overview

Vijya Fintech is an innovative fintech company based in Surat, India, specializing in wealth management and investment technology solutions. Founded in 2022, the company has quickly become a notable player in India's evolving financial services industry, focusing on simplifying investment complexities through a unified digital platform. Known for its flagship product, MIDASX, Vijya Fintech has embraced emerging technologies like artificial intelligence (AI) to create India's first open-architecture B2B2C multi-asset marketplace. This transformative approach aims to empower financial intermediaries, distributors, and investors by enhancing efficiency, transparency, and accessibility. In this article, explore a blend of vital facts and intriguing insights about Vijya Fintech’s business model, technology, achievements, and future prospects.

1. Founding and Leadership

Vijya Fintech was founded in 2022 by a team of experienced professionals, including Aakash Bansal (Co-Founder and CEO), Rajesh Paresh Soni, and Paresh Paladiya. These founders brought together expertise in investment advisory, fintech innovation, and software development to build a platform that bridges the gap in India’s financial advisory ecosystem. The leadership’s vision is to leverage technology to democratize financial services and create a digital-first, AI-enabled wealth management platform catering to a vast range of asset classes and client needs.

2. Flagship Product – MIDASX

MIDASX is Vijya Fintech’s pioneering product, an open-architecture, multi-asset B2B2C marketplace aimed at financial intermediaries, including distributors, advisors, and stockbrokers. The platform integrates various asset classes like stocks, mutual funds, fixed income, portfolio management services, insurance, P2P lending, international equities, and more. MIDASX serves as a one-stop solution, enabling seamless client onboarding, efficient trade management, and comprehensive analytics, thus simplifying the investment workflow and enhancing client servicing.

3. Technological Innovation and AI Integration

A standout feature of Vijya Fintech’s offering is the integration of advanced AI tools to power their platform. In 2025, Vijya Fintech completed a significant funding round and acquired an AI startup to boost MIDASX’s capabilities. AI-driven features now include portfolio health scoring, predictive analytics, simulation engines, and walk-forward analysis, which enable financial intermediaries to make smarter investment decisions and deliver personalized recommendations with greater precision and efficiency.

4. Investment and Funding Milestones

Vijya Fintech has raised substantial capital to support its ambitious growth plans. Its most recent seed round generated INR 12 crore (approximately $1.5 million), bringing total funding to around INR 27 crore from family offices and ultra-high-net-worth individuals (UHNIs). This capital infusion is being deployed to enhance technology infrastructure, scale operations across India, and accelerate the rollout of new features and asset classes within the MIDASX marketplace.

5. Comprehensive Wealth Management Solutions

Apart from MIDASX, Vijya Fintech offers other modules such as MADOSX, a Multi-Asset Distribution Operating System designed for financial intermediaries. MADOSX allows users to manage client relationships (CRM), track assets under management (AUM), design goal plans, and construct model portfolios—all on one intuitive platform. Together, these solutions support a wide variety of investment products and services and enhance intermediary productivity while maintaining regulatory compliance.

6. Multi-Asset B2B2C Marketplace Concept

Vijya Fintech’s unique approach leverages a B2B2C (Business-to-Business-to-Consumer) model, which integrates product manufacturers, intermediaries, and investors via a single digital platform. This model enhances market accessibility, breaks down traditional silos, and fosters transparency, allowing intermediaries to offer their clients a broader range of investment options efficiently. The platform's open architecture encourages innovation by permitting modular add-ons and robust APIs for integration.

7. Commitment to Data Security

The company places a strong emphasis on data privacy and security. Vijya Fintech ensures that personal data is encrypted when transmitted, never shared with third parties for marketing, and safeguarded with state-of-the-art cybersecurity measures. This commitment is vital in building trust among investors and intermediaries, especially given the sensitive financial information handled daily on the platform.

8. Market Presence and Growth

Since its inception, Vijya Fintech has rapidly expanded its footprint. It serves over 1,500 distributors and caters to more than 500,000 investors across India. The team has grown to over 60 employees, reflecting the company's scaling ambitions and commitment to innovation. The company aims to broaden its marketplace offerings to include insurance, portfolio management services, alternative investment funds, international equities, and tax and estate planning.

9. Industry Recognition and Competitive Edge

Vijya Fintech distinguishes itself in a competitive fintech landscape by being one of the first to bring AI-powered, open-architecture multi-asset platforms to India. Its ability to seamlessly combine digital wealth management, AI analytics, and an inclusive marketplace provides an edge over traditional financial advisory platforms. Vijya Fintech's focus on empowering intermediaries with next-generation tools enables it to compete effectively in a digital-first investment world.

10. Future Outlook and Emerging Prospects

Looking ahead, Vijya Fintech plans to continue refining and expanding its platform capabilities. Initiatives include the integration of additional asset classes like commodities and alternative investments, enhanced AI-driven personalization, and broader geographical reach in India’s fintech ecosystem. With growing investor awareness and demand for digital financial solutions, Vijya Fintech is well-positioned to become a major catalyst in India’s wealth-tech revolution, fostering financial inclusion and smarter investing.

Conclusion

Vijya Fintech embodies the disruptive spirit of modern fintech by uniting innovative technology, artificial intelligence, and a customer-centric approach to revolutionize wealth management in India. From its impressive founding team and flagship platform MIDASX to its expansive B2B2C marketplace and commitment to security and inclusivity, Vijya Fintech is shaping a new era in financial intermediation. As the company grows and integrates more asset classes and tools, it offers a compelling glimpse into the future of investing—one where technology empowers intermediaries and investors alike to navigate complexity with confidence. What new possibilities will this digital wealth ecosystem unlock next, and how will it transform how Indians invest and create wealth?