Vikram Chopra (CARS24)
Overview
Vikram Chopra is the co-founder and CEO of CARS24, a prominent online platform for buying and selling used cars in India. He played a pivotal role in revolutionizing India's pre-owned car market. Before founding CARS24, Chopra co-founded FabFurnish and worked as an investment analyst at Sequoia Capital and a business analyst at McKinsey & Company. Under his leadership, CARS24 emerged as the largest used-car marketplace in India, known for its innovative approach to addressing consumer concerns and enhancing customer experience.
Recent Developments
- 2025 Developments:
- Team-BHP Acquisition: In April 2025, CARS24 acquired India's automotive forum, Team-BHP, marking a strategic entry into the auto content space while keeping the forum's independent operations intact. Entrepreneur
- Layoffs and Restructuring: CARS24 announced layoffs of 200-250 employees across various functions, attributing the decision to strategic restructuring and operational efficiency enhancement amid growing competition in the used car market. YourStory
- Inspare Shutdown: The company shut down its spare parts platform Inspare, citing challenges in changing buyer mindset despite achieving initial success with 10-12% gross margins in the Delhi-NCR region. YourStory
- Driver-on-Demand Initiative: CARS24 launched "Autopilot," a driver-on-demand service in Gurugram, poised for an expansion to other major cities to enhance consumer convenience. AutocarPro
- Scrapping Initiative: CARS24 introduced a vehicle scrapping initiative, partnering with registered scrapping facilities to promote environmentally responsible car dismantling. AutocarPro
- Cultural Sensitivities: In December 2024, Vikram Chopra faced backlash over a viral recruiting post on social media, perceived as dismissive towards Bengaluru's Kannada language sensitivities. Indian Express
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Vikram Chopra |
| Born | Levantine, 1980s |
| Nationality | Indian |
| Occupation | Entrepreneur, CEO of CARS24 |
| Known For | Co-founding CARS24, FabFurnish |
| Education | Indian Institute of Technology, Bombay; Dropped out from Wharton School of Business |
Early Life and Education
Vikram Chopra pursued his undergraduate education at the Indian Institute of Technology, Bombay, earning a degree in the early 2000s. He briefly attended the Wharton School of Business but decided to drop out to explore entrepreneurial ventures. Chopra's career began with roles at McKinsey & Company as a business analyst, and later at Sequoia Capital as an investment analyst. These roles helped shape his understanding of business dynamics and the startup ecosystem, fueling his ambition to create a company that addressed gaps in India's used car market.
Career and Notable Achievements
- FabFurnish: Founded in 2012, Chopra's first venture in the online retail space was FabFurnish, an online furniture retailer which laid the foundation for his entrepreneurial journey.
- CARS24 Initialization: Recognizing a gap in the organized structure and reliability in India's used car market, Chopra co-founded CARS24 in 2015.
- Built Mega Refurbishment Labs (MRLs) to refurbish cars before sale.
- Established India's largest automobile transaction platform, securing unicorn status by 2020.
- Implemented 'CarTruth,' a pre-delivery inspection system increasing transparency in vehicle transactions.
Current Work and Impact
Currently, Vikram Chopra leads CARS24 as it expands into new verticals, such as vehicle scrapping and digital content through the acquisition of Team-BHP. He continues to impact the automotive industry with innovative solutions designed to simplify the process of buying and selling used cars, setting benchmark standards for customer trust and transparency. His commitment to navigating market challenges has fortified CARS24's position as a dominant player in the sector.
Vikram Chopra Cars24 LinkedIn
Vikram Chopra actively shares insights and company updates on his LinkedIn profile. His posts often highlight CARS24's innovative steps and solutions addressing challenges in the Indian automotive ecosystem. LinkedIn serves as a platform for him to engage with industry professionals and showcase CARS24's initiatives and achievements.
Vikram Chopra Cars24 Email ID
Vikram Chopra's professional contact is a key element in his networking strategy, facilitating direct communication for potential collaborations and business inquiries. Affluense and RocketReach provide insights into his contact details for business purposes.
Conclusion
Vikram Chopra remains a pivotal figure in India's automotive industry, recognized for his innovative approach to transforming the used car market. His leadership at CARS24 has not only disrupted traditional models but also set new standards of service in the sector. Moving forward, CARS24 is expected to continue leading innovations under Chopra's guidance, significantly impacting sustainable practices and consumer trust in pre-owned car transactions.