Viraj Kapur (Salt Oral Care)

Overview

Salt Oral Care is an Indian oral care brand co-founded by Viraj Kapur and Karan Raj Kohli in 2023. The brand is renowned for its sustainable and science-backed oral care products, offering luxury and efficacy in dental hygiene. Positioned as a forward-thinking company, Salt Oral Care aims to revolutionize the oral wellness industry through innovative and environmentally conscious practices.

Recent Developments

May 1, 2025: Salt Oral Care secured $1 million in pre-Series A funding from Lotus Holdings, positioning the brand at a post-money valuation of INR 46 crore. This funding is intended for product innovation, R&D, branding, and market expansion both domestically and internationally.
2024: The company experienced substantial growth, reporting a 448% year-on-year increase in revenue. This was attributed to high customer retention and strong direct-to-consumer (D2C) traction.
2023: In the same year of its founding, Salt Oral Care launched its first range of products, including toothpaste and mouthwash, that are noted for their minimalist design and clinically tested performance.

Personal Information

Attribute	Information
Full Name	Viraj Kapur
Born	Not publicly available
Nationality	Indian
Occupation	Entrepreneur, Co-Founder of Salt Oral Care
Known For	Co-founding Salt Oral Care
Education	University of Texas - Austin, Drama; Attended Wharton School of Business and London School of Economics

Early Life and Education

Viraj Kapur was raised in India and showed an early interest in arts and academics. He studied Drama at the University of Texas - Austin and later enhanced his business acumen at the Wharton School of Business and the London School of Economics. His academic background and personal experience with health challenges, such as overcoming acute Glomerulonephritis, shaped his dedication to health, wellness, and entrepreneurship.

Career and Notable Achievements

Viraj Kapur started his career in the entertainment industry, co-founding Manor Rama Pictures in 2015 with Karan Raj Kohli. The production firm allowed him to merge his creative passions with entrepreneurial ventures.
In 2023, Kapur, along with Kohli, founded Salt Oral Care, focusing on premium, eco-friendly oral care products. The brand was created to fill a gap in the market for sustainable and effective dental hygiene solutions.

Current Work and Impact

Salt Oral Care continues to grow as a leader in luxury oral wellness, emphasizing sustainability in its products. The brand is known for its eco-friendly packaging and has gained a strong foothold in both national and international markets. Kapur’s focus on innovative product development and strategic market expansion is expected to influence the future of oral care significantly.

Salt Oral Care Founder

Viraj Kapur, along with Karan Raj Kohli, co-founded Salt Oral Care with a mission to provide sustainable and high-quality oral care products. They have successfully positioned the brand as a frontrunner in eco-friendly dental hygiene solutions. The founders' shared vision for combining luxury, efficacy, and sustainability continues to guide the brand's strategic direction.

Salt Oral Care Review

Salt Oral Care has been lauded for its innovative approach to oral hygiene, emphasizing the use of science-backed formulations and eco-friendly practices. The brand’s products are well-received for their luxurious feel and effectiveness, as highlighted in various positive customer reviews and media features.

Salt Oral Care Revenue

By 2024, Salt Oral Care reported revenues of INR 55.1 lakh, reflecting its rapid growth and successful market penetration. The company’s strategic emphasis on research-driven product development and digital marketing campaigns contributed significantly to this financial success.

Karan Raj Kohli

Karan Raj Kohli is the co-founder of Salt Oral Care and is integral to the brand's vision and operations. His background in production and commitment to sustainability play a crucial role in orchestrating the company’s strategic initiatives, ensuring that Salt Oral Care stays ahead in the competitive oral care landscape.

Conclusion

Viraj Kapur’s contributions to the field of oral care through Salt Oral Care are marked by his commitment to sustainability and innovation. The brand’s rapid ascent in the market underscores its potential to redefine oral wellness standards globally. As Salt Oral Care expands its footprint, its focus on premium, eco-friendly solutions is likely to influence industry trends and consumer preferences for years to come.