Visa has significantly advanced its integration of stablecoins into mainstream payments, announcing the deployment of stablecoin-linked cards across numerous global markets during its Q3 FY 2025 earnings call. As noted by Jevgenijs Kazanins, the company confirmed its collaboration with partners such as Bridge, Rain, and various banks to facilitate these new payment solutions. According to the earnings call, Visa stated, "…we have deployed stablecoin-linked cards in many markets around the world with partners such as Bridge, Rain and banks."
These stablecoin-linked cards are designed to enable consumers and businesses, particularly in emerging markets, to easily spend stablecoins, often pegged to the U.S. Dollar. This initiative extends Visa's long-standing involvement in the cryptocurrency space, providing a practical method for users to access and utilize their stablecoin holdings within Visa's extensive merchant network. The strategic move aims to bridge the gap between digital assets and traditional commerce.
The payment giant views stablecoins as a critical component of its evolving "Visa as a Service" stack, alongside advancements in artificial intelligence. Visa is actively piloting and partnering with stablecoin payment companies to build out its treasury stack for settlement and money movement flows, including efforts like Yellow Card in Sub-Saharan Africa. CEO Ryan McInerney emphasized the company's continued focus on innovation in dynamic areas like AI and stablecoins to shape the future of commerce.
Financially, Visa reported a strong fiscal Q3 2025, with processed transactions increasing by 10% year-over-year. Value-added services revenue saw accelerated growth, and Visa Direct transaction volumes reached a record 3.3 billion. The company anticipates a very strong fiscal year 2025, exceeding initial expectations, with stablecoin initiatives contributing to this positive outlook by enabling faster and more cost-effective cross-border transactions.
This expansion solidifies Visa's position at the forefront of digital payment innovation, leveraging stablecoins to modernize global money infrastructure. By integrating these digital currencies, Visa aims to provide more efficient cross-border money movement and enhance digital wallet capabilities for banks and fintechs worldwide. The company continues to operate as a trusted bridge, connecting new technologies with its global network.