Viva la Calaca Festival Unites Three Virtual Worlds for 2025 Day of the Dead Celebration

The annual "Viva la Calaca" festival is set to bring its unique 3.0 Day of the Dead celebration to the metaverse this weekend, spanning three prominent virtual platforms: Decentraland, Fortnite, and Hyperfy. The event, which blends traditional Mexican culture with cutting-edge technology, was recently highlighted by user happyxsnacks, who tweeted, > "Nos vemos este finde en @decentraland en el festival @VivaLaCalaca 📺💀". This year's festival aims to honor ancestors through immersive digital experiences.

Organized by Decentraland Studios, Viva la Calaca is designed to celebrate, remember, and honor those who have passed, creating an interactive mix of Mexican heritage and advanced virtual reality. The festival, which previously ran under the name "Calaverse," has been rebranded and enhanced to offer a definitive 3.0 experience. It seeks to expand the rich traditions of Día de Muertos to a global audience through blockchain technology and NFTs.

Attendees across the virtual worlds can expect a diverse program including musical showcases, digital art exhibitions, and competitive games. The event features a digital art gallery, Cryptomards, curated by Diana Sofía Sánchez Moreira, presenting the "México Preservado" exhibition focused on biodiversity. Participants can also acquire exclusive digital wearables, such as "La Calaverita," "el Xolo," and "el Catrine," which are NFTs that unlock unique in-game experiences.

Leveraging the power of Web3, the festival integrates blockchain and NFTs to create a truly immersive and interactive experience for its global audience. Access to the free festival is granted via PC through official links on the event's website, allowing users to seamlessly enter Decentraland, Fortnite, or Hyperfy. This multi-platform approach ensures broad accessibility, enabling a wider community to engage with the cultural celebration.

Viva la Calaca stands out as the first and only 3.0 Day of the Dead festival in the metaverse, building on past successes that gathered hundreds of attendees daily. By transforming a traditional celebration into a cutting-edge virtual event, the festival exemplifies the synergy between cryptocurrencies, Web3, and artistic culture. It continues to push the boundaries of how cultural heritage can be preserved and shared in the digital age.