VOICE
Overview
Voice is a marketing and advertising company founded by Bodhisatwa Dasgupta and Arpita Ganesh. With its headquarters located in Gurugram, Haryana, India, Voice has established itself as a creative agency specializing in providing innovative content and advertising solutions. Although information on the exact launch date is limited, the firm has been operational since around 2019. As a non-funded company, Voice operates primarily in the marketing and advertising industry, employing between 1-10 individuals as of the latest available data in 2022.
Recent Developments
- September 2024: Atlys, an e-visa startup, selected Voice as its agency partner for launching its platform campaign after a competitive pitch involving 200 entries. The success of this pitch was attributed to Voice's unique and clear strategic vision.
- February 2024: Voice co-hosted the 'Maza Nahin Aaya' awards aimed at celebrating unconventional advertising creativity, thereby securing its reputation as a trendsetter in the advertising community.
- January 2023: The company launched a digital campaign for Dot & Key Skincare, emphasizing their commitment to social causes by promoting environmentally sustainable sanitary products.
- March 2022: Voice launched the Copy Traineeship program aimed at improving creative thinking and copywriting skills, reflecting its dedication to nurturing new talent in the industry.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | Around 2019 |
| Headquarters | Gurugram, Haryana, India |
| Founders | Bodhisatwa Dasgupta, Arpita Ganesh |
| Revenue | 0 to 1 crore INR as of 2022 |
| Profits | Not publicly disclosed |
| Key Investors | Not funded |
| Industry | Marketing & Advertising |
| Number of Employees | 1-10 |
Early History
Voice was conceived by Bodhisatwa Dasgupta in 2019, with the intent of helping brands find their voice in a crowded market. Arpita Ganesh, a former founder of the lingerie brand Buttercups, joined as a co-founder after her earlier venture pivoted. Voice began with the aim to offer more than conventional advertising services by merging authentic storytelling with strategic marketing insights. The company quickly established a reputation for its innovative campaigns and commitment to impactful advertising, including projects like 'The Gully Dictionary', which supported education for street children in Mumbai.
Company Profile and Achievements
Voice operates as a creative agency focused on breakthrough advertising and content strategies. It has gained recognition for its integration of humor, shock, and awe into communications strategy. Key achievements include:
- The Gully Dictionary Project: This initiative was not only a commercial success but also a socially impactful project, demonstrating the agency's ability to blend business with social good.
- The Copy Traineeship: Developed as a rigorous training program to cultivate new creative talent, reinforcing Voice's commitment to long-term industry improvement.
- Maza Nahin Aaya Awards: A first-of-its-kind initiative that celebrated 'badly made ads', encouraging creatives to break free from traditional advertising molds.
Current Operations and Market Position
Voice continues to operate out of Gurugram, offering advertising services to a diverse range of clients including startups and larger established brands. The company's current market position is that of an innovator in the advertising space, with a notable inclination towards social causes. Voice's competitive advantage lies in its agility and ability to tailor campaigns that defy conventional norms while maintaining strategic clarity, as evidenced by their successful partnerships like the one with Atlys.
Voice Company Bangalore
Voice does not have a confirmed full-time office in Bangalore, but potentially operates projects in collaboration with tech companies in the IT hub, leveraging the location for its strategic importance in the tech-driven advertising market.
Voice Company Pune
Pune is known to host Voice's projects occasionally, particularly those aligned with technology and digital transformation, owing to the city's robust tech infrastructure similar to its Bangalore operations.
Conclusion
Voice has carved a niche for itself in the advertising industry by blending creativity with purpose. The agency has successfully leveraged its founders' diverse backgrounds to offer compelling campaigns that resonate with audiences while fostering social good. Moving forward, Voice's strategic focus on innovative advertising solutions and digital expansion holds the potential to significantly impact the advertising landscape, particularly in regions like Pune and Bangalore, which are rich in tech-driven opportunities.