WaterScience
Overview
WaterScience is an innovative company specialized in manufacturing and offering filtration solutions for non-drinking water purposes. Founded in 2014 by Sudeep Nadukkandy, Pavithra Rao, and Mohammed Iqbal, it is headquartered in Bengaluru, India. The company has attracted investment and support from Velocity, a growth capital platform. WaterScience is renowned for its extensive range of products such as shower and tap filters, aimed at improving water quality for homes across India. By 2025, the company's products are widely used in more than 2 million Indian homes, reflecting its significant impact on enhancing water quality.
Recent Developments
- September 2025: WaterScience successfully secured ₹1.4 crores in funding from Velocity, backed by Peter Thiel’s Valar Ventures. This new funding is aimed at expanding marketing campaigns, product categories, and reaching 1 million additional households by the fiscal year 2025-26. Currently, its products are used in over 2 million homes, and the company targets another 1 million within a year.
- May 2025: Plans were announced for considerable retail network expansion, including an increase in retail outlets and an introduction of brand outlets in major metropolitan areas, alongside diversification into related product categories.
- January 2025: WaterScience launched new products focusing on hard-water treatment and prevention of scale build-up, adding to its suite of solutions for non-drinking water filtration systems.
- 2024: The company expanded product offerings to include over 40 items across 7 categories, ranging from water-saving solutions to whole house filters.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2014 |
| Headquarters | Bengaluru, India |
| Founders | Sudeep Nadukkandy, Pavithra Rao, Mohammed Iqbal |
| Revenue | ₹14 Crores (March 2023) |
| Profits | Not disclosed |
| Key Investors | Velocity |
| Industry | Non-Drinking Water Filtration |
| Number of Employees | 82 (July 2025) |
Early History
WaterScience began its operations in 2014, focusing on tackling the pertinent issue of declining water quality in urban areas across India. The founding trio, leveraging their diverse backgrounds, identified the need for filtration systems aimed not at drinking water, but at improving water quality for bathing and cleaning purposes. This includes solutions to reduce hard-water effects in everyday activities such as bathing and washing. The company quickly gained a foothold in the market by pioneering the shower and tap filter products in India.
Company Profile and Achievements
WaterScience operates with a clear mission to make safe, clean water affordable and accessible beyond just drinking uses. It has expanded its product line to accommodate a wide variety of water-related challenges:
- Offers over 40 products across multiple categories including shower and tap filters, appliance filters, kitchen filters, and whole-house filtration systems.
- Since its inception, WaterScience has expanded its market presence, serving over 2 million homes across India.
- It has sustained a robust growth rate, securing a 70% annual increase while expanding its e-commerce and physical retail presence.
- WaterScience products are available across major online marketplaces such as Amazon and Flipkart, besides a broad network of 1,000 offline retailers.
Current Operations and Market Position
WaterScience remains a frontrunner in the non-drinking water filtration market in India. The company's strategic emphasis on innovation has led to introducing over 40 filtration products aimed at addressing concerns of chlorine and hardness in water. Its market presence is fortified by a significant retail footprint alongside strong online sales. WaterScience's current growth strategy includes tapping into international markets like the UAE, the US, and the UK, while also aiming to hit ₹100 crore in revenue in the coming years. The company's strategic initiatives aim to cement its leadership position while adapting to changing consumer needs.
Conclusion
WaterScience stands as a significant entity in India's consumer durable sector, especially in non-drinking water filtration. With its comprehensive range of filtration products, WaterScience provides essential solutions for everyday water quality concerns, which are becoming increasingly important due to urbanization. The company's clear focus on delivering innovative solutions reflects its potential for sustained growth. As it continues to penetrate more households and explore new markets, WaterScience is well-positioned to maintain its leadership in providing comprehensive water solutions.