WizCommerce
Overview
WizCommerce is an AI-powered sales and ecommerce platform focused on providing solutions for wholesalers and distributors. Founded in October 2020 by Divyaanshu Makkar and Vikas Garg, the company is headquartered in Bengaluru, India, with additional offices in Gurugram, Abu Dhabi, and Washington, D.C. As of 2025, WizCommerce has raised $13.5 million in funding, with significant investments from Peak XV Partners, Z47, and Alpha Wave Global. The company's valuation stands at approximately ₹197 crore (around USD 26 million) as of August 2025.
Recent Developments
- August 2025: WizCommerce successfully raised $8 million in a Series A funding round led by Peak XV Partners, with participation from Z47, Blume Ventures, and Alpha Wave Global. The new capital is intended to enhance the company’s AI capabilities and expand its market footprint, particularly in the United States.
- January 2025: Recognized as one of the top B2B ecommerce platforms, WizCommerce was highlighted for its advanced AI-driven capabilities that support efficient business operations and improve customer interactions.
- 2024: The company reported revenues of ₹6.06 crore (approximately USD 732,000) by the end of March 2024.
- 2023: WizCommerce was featured among the best B2B ecommerce platforms, noted for its ability to integrate seamlessly with existing business ERP systems and provide a robust, AI-driven platform that caters to the evolving needs of the wholesale industry.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | October 14, 2020 |
| Headquarters | Bengaluru, India |
| Founders | Divyaanshu Makkar, Vikas Garg |
| Revenue | ₹6.06 crore as of March 31, 2024 |
| Profits | N/A |
| Key Investors | Peak XV Partners, Z47, Alpha Wave Global |
| Industry | Business/Productivity Software |
| Number of Employees | 158 |
Early History
WizCommerce was founded as a response to the outdated systems prevalent in the wholesale distribution industry. Both founders, Divyaanshu Makkar, an alumnus of Bessemer Venture Partners, and Vikas Garg, a former Zomato executive, envisioned a unified platform that could streamline sales processes through cutting-edge AI technologies. Initial funding was secured from notable venture capital firms, enabling WizCommerce to develop a robust platform targeting efficiency in sales and distribution processes for B2B markets.
Company Profile and Achievements
WizCommerce offers a comprehensive platform that integrates AI into various stages of the wholesale and distribution process, including sales management, CRM, and ERP systems. As a recognized leader in B2B ecommerce solutions, WizCommerce has achieved several milestones:
- Development of a custom product catalog system that incorporates advanced filters for a personalized buying experience.
- Introduction of AI-driven features, such as product recommendations and inventory management, enhancing efficiency and lowering operational costs.
- Achieved significant market penetration with its platform now used by over 700 sales representatives and more than 300,000 buyers.
- Notably strong customer success stories, including major partnerships with distributors like Avandium Trading and Turkana Foods.
Current Operations and Market Position
WizCommerce distinguishes itself in the B2B ecommerce landscape through its AI-powered solutions, which facilitate seamless integration with existing business infrastructures, such as ERP and CRM systems. The platform's comprehensive tools enhance operational efficiency, reduce costs, and optimize buyer experiences, contributing to improved revenue streams. With a primary focus on the US market, WizCommerce generates 95% of its revenue from its US operations, further solidifying its presence with ambitious expansion and innovation plans centered around AI.
Conclusion
WizCommerce is increasingly recognized as a transformative leader in the B2B ecommerce space. By effectively leveraging AI, the company addresses significant gaps in traditional wholesale distribution systems, setting a new standard with its innovative product offering. As the company continues to expand, particularly in the US market, it remains committed to enhancing its platform's capabilities and scaling globally, with long-term strategic plans to redefine operational efficiency in the wholesale sector.