The Women's National Basketball Association (WNBA) generated an estimated $200 million in revenue in 2024, marking significant financial growth for the league. This comes as discussions persist regarding the WNBA's historical financial reliance on the National Basketball Association (NBA), a topic recently highlighted by conservative activist Robby Starbuck. Starbuck, known for his critiques of corporate social policies, sarcastically suggested a scenario where the WNBA would assume its own debt if the NBA ceased its subsidies.
Historically, the NBA has provided substantial financial support to the WNBA since its inception in 1996, with current annual subsidies estimated between $10 million and $15 million. The NBA also maintains a significant ownership stake, holding approximately 42% of the WNBA. This long-standing financial relationship has often led to public debate about the WNBA's profitability and self-sufficiency.
Starbuck's recent tweet encapsulates a critical viewpoint on this dynamic, stating, > "If the league had any sense of humor they’d say 'okay, if you insist' and draw up a transfer of all the WNBA’s debt for these ladies to take over along with a notice that the NBA won’t be subsidizing them anymore. It would get quiet real quick." This sentiment reflects a perspective that the WNBA's existence is heavily dependent on external financial backing.
Despite such criticisms, the WNBA has demonstrated notable growth in recent years, particularly in 2024, driven by increased viewership and attendance. A landmark 11-year media rights agreement, valued at $2.2 billion, was secured in July 2024, involving major broadcasters like Disney, NBCUniversal, and Amazon Prime Video. This deal is expected to significantly boost the league's revenue streams and expand its global reach.
The league's rising popularity is further evidenced by increased team valuations, with the average WNBA team estimated to be worth $269 million in 2025. However, a notable disparity remains in revenue sharing, as WNBA players receive approximately 9.3% of league revenues, a stark contrast to the 50% shared by NBA players. This difference continues to be a key point of discussion regarding player compensation and the league's financial structure.
The WNBA's trajectory suggests a move towards greater financial independence, though the historical and ongoing support from the NBA remains a foundational element. As the league continues to expand its fanbase and secure new revenue streams, the debate over its financial model and relationship with the NBA is likely to evolve.