Workweek Reports 100-Fold Revenue Growth to $1.9 Million Monthly, Eyes Category-Defining Future

Austin, TX – Workweek, the B2B media company co-founded by Adam Ryan and Becca Sherman, announced a significant milestone this month, reporting $1.9 million in monthly bookings. This figure represents a remarkable increase from the $18,000 booked in its inaugural November, four years ago, and positions the company to more than double its Q4 bookings from the previous year.

Adam Ryan, CEO and co-founder, shared the achievement on social media, stating, > "Four years ago this month, we launched Workweek. That November, we booked $18K. I remember how grateful I felt for every single dollar. This month, so far, we’ve booked $1.9M. We’re on track to more than double last year’s Q4 bookings."

Workweek was established in November 2021 by Ryan and Sherman, both former members of The Hustle team, with a mission to redefine business media. The company operates on a "creator-first" model, providing comprehensive support and benefits to emerging content creators in the B2B space. This includes competitive salaries, health insurance, paid time off, parental leave, and 401(k) matching, along with revenue-sharing opportunities.

The company aims to solve the "Creator-Company Paradox" by offering creators the resources and stability of a media company while allowing them creative freedom and ownership. Workweek focuses on building niche networks for professionals across various sectors, such as healthcare, fintech, and marketing, through newsletters and podcasts, ultimately seeking to replace traditional trade publications.

In June 2024, Workweek successfully raised $12.5 million in a Series A funding round led by Next Coast Ventures, following an earlier $1.5 million seed round. This capital was earmarked to expand its professional content platform and launch a marketplace for apps designed to enhance productivity within its specialized fields. The company currently boasts over 500,000 subscribers across eight newsletters.

Ryan emphasized that while revenue is a scoreboard, the team's dedication is the true driver, stating, > "Our team is world-class. They love the grind, lean into the grit, and push themselves to get better every day." He reiterated the company's founding vision: "When Becca and I started Workweek, we wanted to build something we loved so much that we’d never want to stop. That’s still our north star." Workweek continues to pursue its goal of building a "category-defining" entity in the B2B media landscape.