xAI, the artificial intelligence company founded by Elon Musk, has initiated the waitlist for its new "Grok Imagine" feature, enabling early access to advanced AI-powered image and video generation capabilities. The announcement, highlighted by social media posts from early access users like Min Choi, indicates that initial users are already sharing "wild results" from the new tool. Grok Imagine is designed to allow users to create instant images and videos, complete with sound, directly from text prompts.
The "Imagine" feature integrates directly within the standalone Grok app, expanding Grok's functionality beyond its conversational chatbot origins. This new capability is powered by xAI's Aurora model, an autoregressive mixture-of-experts network trained on extensive interleaved text and image data. The company aims to provide a fast and high-quality generation experience, with early examples showcasing the system's ability to produce dynamic visual content.
Access to Grok Imagine is currently tiered, primarily available to SuperGrok subscribers who can join the waitlist. SuperGrok is a premium subscription tier priced at $30 per month. While select employees and influencers have had early access, a wider rollout for SuperGrok subscribers is anticipated in October 2025. This strategic release aligns with xAI's efforts to monetize its advanced AI offerings and compete in the rapidly evolving generative AI market.
Grok Imagine positions xAI as a significant player in the multimodal AI space, directly challenging existing image and video generation models from competitors. Elon Musk has previously hinted at the feature's potential to "bring back Vine, but in AI form," referencing the popular short-form video platform. The introduction of this feature, alongside new AI companions like "Valentine," signifies xAI's ambition to broaden Grok's appeal to creative users and those seeking more personalized AI interactions.