Yasmina
Overview
Yasmina is a prominent embedded insurance platform based in Riyadh, Saudi Arabia. Founded in 2023 by Masoud Alhelou and Bashar Abalkhail, Yasmina is recognized as Saudi Arabia's first entry into the embedded insurance market. The company has rapidly gained traction by enabling digital platforms to integrate insurance offerings directly at checkout through its advanced API. As of 2025, Yasmina raised $2 million in seed funding and maintains strong partnerships with over 67 online businesses and insurance companies.
Recent Developments
- July 2025: Yasmina secured $2 million in seed funding led by Scene Holding and co-led by Access Bridge Ventures, with participation from Arzan VC and Sanabil Investment Accelerator by 500 MENA. This funding aims to support the expansion into the UAE within the year and Egypt by 2026.
- June 2025: Yasmina announced partnerships to expand its embedded insurance services to include SME Medical, Life, Motor, and General Insurance, projecting to reach over 1.5 million customers.
- December 2024: Yasmina reported selling 500,000 policies since its inception with the assistance of its API integration, which is notable for requiring minimal technical overhead to implement, allowing policies to be marketed under 48 hours.
- September 2024: Collaborated with leading digital platforms across various sectors including automotive, HR, and travel to embed insurance seamlessly into their customer workflows.
- August 2023: Yasmina achieved full regulatory approval in Saudi Arabia, establishing its service as compliant and reliable for all stakeholders within the embedded insurance ecosystem.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2023 |
| Headquarters | Riyadh, Saudi Arabia |
| Founders | Masoud Alhelou, Bashar Abalkhail |
| Revenue | Undisclosed |
| Profits | Undisclosed |
| Key Investors | Scene Holding, Access Bridge Ventures |
| Industry | InsurTech |
| Number of Employees | 11-50 |
Early History
Yasmina was founded in 2023 amid a growing demand for more accessible and seamless insurance solutions integrated into everyday transactions. Designed by Masoud Alhelou and Bashar Abalkhail, the company's proprietary technology allows businesses to quickly onboard and offer insurance as a value-added service at digital checkouts. From its inception, Yasmina focused on embedding itself into sectors like travel, real estate, automotive, and HR platforms, capitalizing on strategic partnerships to boost its market presence and credibility.
Company Profile and Achievements
Yasmina operates by offering insurance products through embedded solutions seamlessly integrated into partner platforms. Its core approach utilizes a plug-and-play API enabling real-time issuance of insurance policies tailored to user needs. Key milestones include:
- Platform Scalability: Yasmina's adaptable platform can be integrated in under 48 hours, helping partners offer pre-approved insurance products efficiently.
- Awards: Yasmina has been recognized for its innovation in digital insurance, earning accolades for revolutionizing customer engagement through technology.
- Strategic Partnerships: The company has secured partnerships with over 67 platforms across various sectors, significantly leveraging its market penetration and positioning.
- Growth: Yasmina expanded its service offerings to cater to diverse insurance needs, including medical, automotive, and real estate coverage solutions.
Current Operations and Market Position
Currently operating as the premier embedded insurance platform in Saudi Arabia, Yasmina is on the cusp of international expansion. The solution provides considerable advantages including ease of integration, cost-effectiveness for partners, and diverse insurance options for end-users. Yasmina is poised to capitalize on the burgeoning InsurTech market in the MENA region, tapping into an industry projected to grow exponentially by 2029.
Yasmina Meaning
The name "Yasmina," derived from "jasmine," is often associated with beauty and elegance, aligning with the company's ethos of simplicity and user-centered design. This name effectively communicates the brand's intention to deliver seamless, aesthetically pleasing services to both partners and end-users.
Yasmina LinkedIn
Yasmina maintains an active presence on professional networking platforms, particularly LinkedIn, where it shares updates on business progress, key team members, and strategic initiatives. This platform allows Yasmina to connect with potential partners and professionals interested in the evolving InsurTech landscape.
Conclusion
Yasmina is reshaping the InsurTech domain within Saudi Arabia and beyond by revolutionizing how insurance is offered and consumed within digital platforms. With strategic funding and partnerships, Yasmina is well-positioned to expand its innovative embedded insurance solutions across the Middle East and North Africa. Given the industry's projected growth, Yasmina is poised to become a significant player, integrating convenience with necessity in an ever-evolving digital ecosystem.