Yatish Talvadia (Anmasa)
Overview
Yatish Talvadia is an Indian entrepreneur and founder of Anmasa Consumer Private Limited, a direct-to-consumer grocery startup. He is notably recognized for his previous role as the co-founder and CEO of Milkbasket, a subscription-based delivery service for groceries. His current venture, Anmasa, operates on a model that emphasizes freshly processed groceries, transparency, and customer trust. The brand has been launched alongside co-founder Shailendra Upadhyay, offering items like cold-pressed flour and wood-pressed oils to cater to a health-conscious consumer base.
Recent Developments
In recent years, Yatish Talvadia has made significant strides in the business world after leaving Milkbasket.
- March 2025: Talvadia launched Anmasa Consumer Private Limited, focusing on direct-to-consumer grocery sales with an emphasis on health and freshness. The startup raised $1.1 million in pre-seed funding led by Snow Leopard Technology Ventures, Blume Ventures, and other investors.
- 2024-End of 2025: Anmasa has announced plans to establish 10 new outlets and micro-processing centers across Delhi-NCR to expand its distribution network. The company uses an omnichannel model that combines an experiential store with rapid online delivery capabilities.
- Acquisition and Shift: After Milkbasket was acquired by Reliance Retail in 2021, Talvadia exited the company by 2023, focusing on his new venture. This acquisition by Reliance aimed to integrate Milkbasket into its JioMart platform, expanding its grocery delivery service.
Personal Information
| Attribute | Information |
|---|---|
| Full Name | Yatish Talvadia |
| Born | Not publicly disclosed |
| Nationality | Indian |
| Occupation | Entrepreneur, Business Executive |
| Known For | Founder of Anmasa and Milkbasket |
| Education | Manipal Institute of Technology |
Early Life and Education
Yatish Talvadia grew up in India and pursued his higher education at the Manipal Institute of Technology, where he completed his studies by 2013. Before embarking on his entrepreneurial journey, he gained significant professional experience in various capacities, which laid the foundation for his future endeavors in the startup ecosystem. This background played an instrumental role in shaping his approach to business, emphasizing customer satisfaction and operational efficiency.
Career and Notable Achievements
Yatish Talvadia began his notable entrepreneurial journey with the foundation of Milkbasket in 2015. The company revolutionized the subscription-based micro-delivery service for daily essentials in India, a market traditionally dominated by supermarkets and local vendors.
- 2015: Co-founded Milkbasket along with other partners.
- 2021: Milkbasket was acquired by Reliance Retail, marking a significant turning point in its operational journey.
- 2023: Founded Anmasa Consumer Private Limited, targeting the D2C grocery market with innovative sourcing and delivery models.
- Pre-Seed Funding: Anmasa secured $1.1 million in funding, emphasizing the scalability and investor confidence in Talvadia's latest venture.
Current Work and Impact
Currently, Yatish Talvadia leads Anmasa Consumer Private Limited as its Founder and Chief Experience Officer. Under his leadership, Anmasa has set ambitious goals to expand its presence through both physical stores and efficient online delivery systems, aiming to bring trust and transparency to the grocery sector. Talvadia’s experience with Milkbasket has informed Anmasa’s strategy of offering high-quality, minimally processed staples with quick delivery, thereby impacting consumer choices in the grocery sector positively.
Milkbasket Sold to Reliance
Reliance Retail's acquisition of Milkbasket in 2021 was a landmark event, achieving a significant expansion in Reliance's e-commerce capabilities. The acquisition allowed Milkbasket to integrate into the larger JioMart system, enhancing its service offering through increased access to resources and a broader logistics network.
- Initial Integration: Post-acquisition, Milkbasket expanded its operational reach to over 30 cities from the initial 3-city footprint.
- Strategic Fit: The acquisition was part of Reliance’s strategy to bolster its grocery delivery capabilities amid growing competition in the e-commerce space.
- Leadership Exit: Following the acquisition, Yatish Talvadia exited Milkbasket to focus on new ventures, marking the end of an era for the co-founders at the company.
Anmasa Consumer Private Limited
Anmasa was established in 2023 with an emphasis on providing consumers access to freshly milled and processed grocery staples.
- Business Model: It operates on an omnichannel model, supplying products both through experiential retail stores and online.
- Product Offering: It includes whole wheat atta, wood-pressed oils, spices, and customizable flour mixes.
- Growth and Expansion: Recently started plans for aggressive expansion in the Delhi-NCR region to increase market penetration.
Conclusion
Yatish Talvadia's entrepreneurial journey reflects a consistent commitment to innovation and consumer satisfaction in the grocery sector. After achieving remarkable success with Milkbasket, his new venture, Anmasa, continues to disrupt the market by focusing on freshness and reliability in grocery deliveries. Anmasa’s unique selling proposition and strategic market positioning ensure that Yatish Talvadia is a significant name in the ongoing evolution of India’s grocery retail landscape.