Zaher AI
Overview
Zaher AI is an Egyptian startup founded in 2025 that specializes in Generative Engine Optimization (GEO) to enhance visibility of Arabic and bilingual content across AI-driven platforms. It is based in Cairo, Egypt, and was founded by Anwar Ali. As of 2025, the company has raised $150,000 in funding and is integrated with the Meska AI Venture Studio to advance its regional expansion efforts.
Recent Developments
- August 2025: Zaher AI raised $150,000 in funding from angel investor Dr. Ahmed Samy and announced its onboarding into the Meska AI Venture Studio. This move supports its aim to expand within the Arab region.
- August 2025: The company officially launched its platform focused on Generative Engine Optimization during the Meska Spark event at Cairo University, garnering significant attention for its innovative approach to improving Arabic content visibility in AI-generated search results.
- 2025: In its marketing narrative, Zaher AI emphasizes the shift from traditional search engine optimization (SEO) to GEO, focusing on AI models such as ChatGPT, Gemini, and Perplexity to ensure Arabic brands are not sidelined in AI responses.
- Brochure and Explainer: Zaher AI released explanatory content detailing the impact of AI on user behavior, highlighting its tool's capability to audit, score, and enhance brand visibility specifically in AI-generated contexts.
Company Information
| Attribute | Information |
|---|---|
| Founding Date | 2025 |
| Headquarters | Cairo, Egypt |
| Founders | Anwar Ali |
| Revenue | Not disclosed |
| Profits | Not disclosed |
| Key Investors | Dr. Ahmed Samy |
| Industry | Marketing Services, specifically AI-driven |
| Number of Employees | 11-50 |
Early History
Founded in 2025, Zaher AI emerged from the need to address the visibility gaps in AI-driven responses where Arabic content was underrepresented. Anwar Ali, motivated by his expertise and understanding of digital psychology and behavioral marketing, saw an opportunity in the Middle East and North Africa (MENA) region that led to the development of Zaher AI. The company quickly gained momentum by offering a pioneering service in the niche market of Generative Engine Optimization, targeting a wide-range of sectors from media to e-commerce.
Company Profile and Achievements
Zaher AI operates on the cutting edge of AI visibility technology. Its platform is designed to enhance the appearance of Arabic-focused brands in AI-generated answers. Zaher AI's unique approach involves auditing how brands are cited or recognized in various AI models, including regional dialect-specific analysis, sentiment evaluation, and competitor benchmarking. By 2025, the company aims to expand its offerings, building upon its integration with Meska AI Venture Studio. The strategic partnership with Meska not only fosters rapid growth but also strengthens the company's operational and development capabilities across the Arabic-speaking markets.
Current Operations and Market Position
Zaher AI currently serves a diverse clientele, including media firms, e-commerce platforms, and real estate companies. By addressing a longstanding gap in AI visibility for Arabic content, it has positioned itself as a leading player in the MENA region. With its GEO focus, Zaher AI plays a critical role in ensuring brands can effectively navigate and leverage AI-driven discovery engines. Through continued innovation and strategic partnerships, the company seeks to expand its technological reach and market share in the Arabic content domain.
Conclusion
Zaher AI is fundamentally reshaping how Arabic content is perceived in the AI landscape. With its Generative Engine Optimization technology, the startup is set to lead the burgeoning field of AI visibility solutions for Arabic brands and content creators. The strategic integration into Meska AI Venture Studio and the financial backing from notable investors provide a robust platform for continued expansion and innovation. As AI rapidly evolves, Zaher AI is poised to play a crucial role in bridging the gap between conventional SEO practices and the next-generation GEO strategies.