Aakash Gupta's LinkedIn Guide Reveals Strategies for 270K Followers and 135 Million Impressions

Aakash Gupta, a prominent voice in product growth and personal branding, recently shared his comprehensive guide to LinkedIn success, detailing the strategies that have garnered him over 270,000 followers and 135 million impressions. The guide, presented in a widely circulated tweet, emphasizes actionable advice for beginners aiming to leverage the platform's unique organic reach. Gupta highlighted that all the advice in his post "works," even referencing a meeting with Jasmin Alić, known for achieving over 1,200 comments per post.

Gupta asserts that LinkedIn offers unparalleled organic reach compared to other social media platforms, though seizing this opportunity requires dedicated commitment. Recent analyses of the LinkedIn algorithm confirm a shift towards prioritizing personal content and expert insights, making individual profiles more visible than company pages. This underscores the importance of a six-month "locked-in" approach to content creation and engagement.

A core tenet of Gupta's advice is prioritizing quality over quantity in posting, especially for new users. He suggests a strategic content mix: 50% educational posts to build authority, 30% broad-themed posts for algorithmic favor, 10% "sales" posts for monetization, and 10% personal posts for authenticity. This aligns with findings that carousels and documents, often used for educational content, are top performers, with carousels earning significantly higher engagement than other formats.

Beyond posting, Gupta stresses the critical role of daily direct messaging and commenting to foster genuine social interaction. He points to Jasmin Alić's method of generating substantial comment engagement as a testament to this strategy, with Alić himself confirming that consistent, quality commenting and engagement are key to his high interaction rates. The LinkedIn algorithm rewards meaningful engagement, such as thoughtful comments, which can significantly boost content visibility.

Optimizing one's LinkedIn profile is another crucial step before diving into consistent content creation. Gupta advises focusing on a compelling "About Me" section, a strong profile picture and headline, a clear call-to-action above the fold, and a featured section that guides visitors towards desired outcomes like job offers or service inquiries. This ensures that impressions translate into tangible professional opportunities.

Gupta's bonus tips include perfecting post hooks, embracing authentic personal stories, and consistently providing free value without copying others. He emphasizes that building a personal brand on LinkedIn has been transformative for him, suggesting it can similarly impact others. This holistic approach to LinkedIn, combining strategic content, active engagement, and profile optimization, aims to empower users to achieve significant professional growth.