All-In Podcast Hosts Unveil $1,200 Limited Edition Tequila, Selling Out Rapidly

LOS ANGELES – The influential "All-In Podcast" hosts—Chamath Palihapitiya, Jason Calacanis, David Sacks, and David Friedberg, known collectively as "The Besties"—have officially launched "The Besties All-In Tequila." This ultra-premium Extra Añejo spirit, priced at $1,200 per bottle, was introduced on June 27, 2025, following a private black-tie event in West Hollywood. The launch signifies the podcast's notable entry into the luxury spirits market with an exclusive, high-end product.

The tequila is pot-distilled from 100% Blue Weber agave, cultivated in the lowlands of Jalisco, Mexico. It undergoes an extensive five-year aging process in white oak ex-whiskey barrels, resulting in a smooth, slightly sweet Extra Añejo. The official product description highlights a complex flavor profile featuring hints of wood, citrus, dried fruits, butterscotch, vanilla, cacao, toffee, and cooked agave.

Complementing its premium liquid, the tequila is presented in a distinctive, handcrafted bottle designed to resemble a stack of poker chips. Each bottle is a custom art piece with hand-painted accents and an individually numbered medallion for collectors. The interior of the collector's box illuminates upon opening, further showcasing the intricate design, which "The All-In Podcast" emphasized in a recent social media post:

"All-In Tequila: The Origin Story ✅ The sourcing ✅ The bottle ✅ The packaging"

The venture originated in 2023 when "The Besties" discovered a rare cache of five-year-aged tequila barrels in Jalisco. After acquiring the entire supply, they collaborated with a local master distiller to meticulously blend the batch. David Sacks recounted the journey, stating, "We found a rare set of five-year aged agave barrels and turned them into something we’re really proud of." Jason Calacanis expressed enthusiasm for the product, remarking, "You’re going to love drinking this tequila and the bottle is gorgeous," while Chamath Palihapitiya light-heartedly added, "The money isn’t going to change anyone’s life — well, except maybe JCal’s."

The exclusive launch event, held on June 21, 2025, at Delilah in Los Angeles, attracted prominent tech founders, venture capitalists, and entertainment industry figures. Reports indicate an initial limited release of 750 bottles, which quickly sold out within hours of availability, demonstrating significant demand for this highly exclusive offering. The product is clearly positioned as a collector's item, appealing to an affluent niche market.

"The Besties All-In Tequila" is available for purchase through tequila.allin.com, with sales fulfilled by Flaviar. Deliveries are anticipated in late summer 2025. This strategic move into luxury spirits leverages the "All-In Podcast" hosts' considerable influence and dedicated audience, diversifying their brand portfolio.