Bowmore Debuts First Tokenized Whisky Collection on Avalanche at TOKEN2049 Singapore

Singapore – Luxury Scotch whisky brand Bowmore has launched its inaugural collection of tokenized whisky bottles on the Avalanche blockchain, with the highly anticipated debut occurring during TOKEN2049 Singapore. The innovative collaboration, which marries heritage spirits with cutting-edge Web3 technology, was acknowledged by the Avalanche platform itself. In a social media post, Avalanche stated: > "Credit: @el33th4xor from @token2049," recognizing the contribution of Emin Gün Sirer, CEO of Ava Labs.

The limited-edition collection, available for presale and officially debuting on September 30, 2025, features each bottle tied to a unique Non-Fungible Token (NFT). This digital token provides verifiable ownership and redemption capabilities, with in-person redemption offered at TOKEN2049. Furthermore, each bottle is embedded with an NFC tag, linking it directly to its NFT counterpart for tamper-proof authentication and digital proof of ownership.

Avalanche, a decentralized, open-source Layer 1 blockchain, provides the infrastructure for this pioneering venture. Known for its high transaction speeds, low fees, and scalability, Avalanche offers a robust platform for enterprises seeking to integrate blockchain solutions. Its ability to support custom blockchains and smart contracts makes it an ideal choice for tokenizing physical assets like luxury goods.

TOKEN2049 Singapore, a premier global crypto conference held from October 1-2, 2025, served as the prominent stage for this significant announcement. The event brought together leading voices, innovators, and investors from the blockchain and digital assets industry. Showcasing such a high-profile tokenization project at this conference underscores the growing mainstream adoption of blockchain technology.

Emin Gün Sirer, co-founder and CEO of Ava Labs, the developer behind Avalanche, is a key figure in the blockchain space. His implied involvement or presence at TOKEN2049, as highlighted by the Avalanche tweet, emphasizes the strategic importance of this partnership. The initiative marks a notable step in leveraging blockchain for authenticity, ownership, and supply chain transparency within the luxury goods market.