BYD Captures Record 12.6% Market Share in Uruguay, Leading EV Sales in July

MONTEVIDEO – Chinese automotive giant BYD has achieved a significant milestone in the Uruguayan electric vehicle (EV) market, securing the top sales position in July 2025. The company sold a total of 743 electric vehicles, capturing a tremendous 12.6% market share, surpassing even long-standing market leader Fiat. This marks the first time a Chinese carmaker has become the outright best-seller in the country.

The strong performance was highlighted by the BYD Yuan Up model, with 342 units sold contributing significantly to the overall sales figure. According to a tweet from tphuang, BYD's success in Uruguay makes it their "top performing mkt by % in South America," underscoring the strategic importance of the market for the company's regional expansion. The overall Uruguayan new light vehicle market saw a healthy increase of 21.4% in July, reaching 5,908 units.

BYD's ascendancy in Uruguay is part of a broader trend of Chinese manufacturers gaining traction in international markets. While BYD's global new energy vehicle (NEV) sales in July were largely flat year-on-year and saw a sequential decline from June, the company reported a robust 133% surge in overseas sales to 545,003 units in the first seven months of 2025. This strong overseas growth contrasts with some domestic market fluctuations.

The company's strategic focus on global expansion is evident in its recent advancements, including ranking 91st in the 2025 Fortune Global 500 list and setting a new record in NEV sales with 4.27 million units in 2024. BYD continues to invest heavily in research and development, introducing key technologies like the Blade Battery and expanding its presence to 112 countries and regions worldwide. Uruguay's high gasoline prices and reliance on affordable wind energy also contribute to a favorable environment for EV adoption.