Durian Pizza Sales Soar to 30 Million in China, Shanghai Embraces "White Pizza" Fusion

Shanghai, China – Durian pizza has emerged as a culinary phenomenon in China, with sales reaching an astonishing 30 million units year-to-date, making it the top-selling pizza for a major fast-food chain. Kane 謝凱堯's social media post about "Durian white pizza in Shanghai" spotlights a growing trend in the city's dynamic food scene, where traditional Western dishes are being reinvented with local flavors.

Yum China, the operator of Pizza Hut in the region, confirmed the immense popularity of the durian-topped pie. Joey Wat, CEO of Yum China, revealed, "One in every four pizzas sold in Pizza Hut China is now a durian pizza," noting that the unique offering has generated over $100 million in revenue since its introduction eight years ago. This success underscores China's burgeoning appetite for the "king of fruits."

The mention of "white pizza" in the tweet refers to a style of pizza that traditionally foregoes tomato sauce. Instead, white pizzas typically feature a base of olive oil, garlic, and various cheeses, sometimes incorporating a béchamel sauce. This particular variant of durian pizza further exemplifies Shanghai's innovative culinary landscape, known for blending global influences with local tastes.

Shanghai's food and beverage industry is characterized by its embrace of fusion cuisine, where traditional Shanghainese flavors often intertwine with international culinary trends. The city's openness to experimentation has created a fertile ground for dishes that cater to both local palates and the curiosity of a diverse population. China's overall demand for durian has significantly increased, with 1.4 million tons imported in 2023, solidifying its status as the world's largest consumer of the fruit. This widespread appreciation has led to durian being incorporated into a variety of food items beyond pizza, including desserts and hotpots, reflecting a broader cultural shift in consumer preferences.