Jennifer Sey's XX-XY Athletics Reports Seven-Figure Sales Amid Continued Online Scrutiny

Denver, CO – Jennifer Sey, the former Levi's executive and founder of XX-XY Athletics, recently commented on the significant online backlash she receives, noting her pride in "provok[ing] the most trolls of any guest" and dismissing personal attacks as a sign that critics "have no argument." This statement comes as her sportswear company, launched in March 2024, has achieved seven-figure sales within its first eight months, demonstrating considerable market traction despite the controversies surrounding Sey's public advocacy.

Sey, a former national gymnastics champion, gained widespread attention after her resignation from Levi Strauss & Co. in 2022, a decision she attributed to pressure over her outspoken views against COVID-19 school closures. Since then, she has become a prominent voice in debates surrounding free speech and the protection of women's sports, particularly advocating against the inclusion of transgender athletes in female categories.

Her company, XX-XY Athletics, was established with a mission to champion women's sports and provide athletic wear that aligns with what Sey describes as "common sense" and "biological reality." The brand's messaging emphasizes bravery and truth-telling, resonating with a segment of consumers who feel unrepresented by mainstream brands. Its rapid financial success underscores a growing market for companies that take clear stances on cultural issues.

The nature of the criticism Sey faces often extends beyond policy disagreements to personal attacks, as highlighted in her recent tweet. She stated, "getting comments on my looks is my favorite because it only proves they have no argument," reflecting her consistent stance against what she perceives as ad hominem attacks in lieu of substantive debate. This approach has solidified her image as a resilient figure in contemporary culture wars.

Sey continues to leverage her platform, including her Substack "Sey Everything" and appearances on various media outlets, to articulate her positions on issues ranging from corporate "wokeness" to the integrity of women's athletic competitions. Her business venture and public commentary position her at the intersection of commerce and cultural advocacy, navigating a landscape where consumer choices are increasingly influenced by brand values and political alignment.