Madvertising Podcast Features Eric Friedman on AI's Role in Marketing and Fractional Services

AdQuick, the leading out-of-home (OOH) advertising platform, recently hosted Eric Friedman, co-founder of Graph Advisors, on its "Madvertising" podcast to delve into the evolving landscapes of technology, marketing, and artificial intelligence. The episode, titled "Eric Friedman - Execution mindset | E68," made available on platforms including Spotify, Apple Podcasts, and YouTube, offered insights into the strategic integration of AI in business and the emergence of new service models.

AdQuick, founded in Los Angeles in 2016, specializes in simplifying the planning, buying, and measurement of diverse OOH advertising formats, from traditional billboards to programmatic digital solutions, across over 1600 global partners. The company, led by CEO Chris Gadek, aims to keep advertisers and marketers at the forefront of industry trends through its podcast series.

Eric Friedman, known for his background in venture capital, including a tenure at Union Square Ventures, and his deep involvement in the New York City tech scene, shared his expertise. He currently leads Graph Advisors, a firm providing fractional CFO and COO services to venture funds, startups, and small-to-medium businesses. Friedman highlighted his company's "Services with Integrated Software" (SWIS) model, which combines human financial and operational expertise with automated software solutions to drive efficiency and scalability for clients.

During the discussion, Friedman emphasized the transformative potential of AI, particularly in marketing. He articulated that while AI can automate numerous tasks and enhance personalization and predictive analytics, human oversight, strategic thinking, and creativity remain indispensable. The conversation explored how AI is augmenting human capabilities, leading to an evolution of job roles rather than outright displacement, and stressed the importance of focusing on measurable impact over mere activity in marketing initiatives.

The podcast also touched upon the competitive dynamics between New York City and San Francisco as tech hubs, along with broader trends in startup growth and venture capital. Friedman's insights underscored the need for businesses to adapt to technological advancements by strategically integrating tools like AI to achieve tangible results and navigate the complexities of modern markets.