New York – Eric Trump, son of former President Donald Trump, has transitioned from a director to a board observer at Alt5 Sigma, a fintech firm involved with the Trump family's World Liberty Financial crypto venture. The change, which occurred in early September 2025, followed discussions between Alt5 Sigma and Nasdaq officials to comply with the stock market's listing rules, as reported in SEC filings. This development comes amidst the public trading debut of the family-backed WLFI token and broader scrutiny of the Trump family's growing involvement in the cryptocurrency sector.
The Trump family, including Eric, holds significant stakes in World Liberty Financial, a crypto startup whose WLFI token began public trading around September 1, 2025. Reports indicate substantial paper gains for the family from these crypto endeavors. Eric Trump had initially been announced as a board director for Alt5 Sigma, a move that coincided with the company's $1.5 billion crypto deal with World Liberty Financial.
In a recent interview, Eric Trump directly addressed the motivations behind his deep dive into cryptocurrency. He stated that his involvement stemmed from being "canceled like a dog" by traditional financial institutions due to his political affiliations. "I would have never found cryptocurrency had it not been for… what the traditional financial institutions did to us," he explained, framing the crypto space as an alternative for those facing similar challenges.
This sentiment of defiance against perceived attempts to suppress their voices was echoed by Donald Trump Jr. in a recent tweet. He posted, "> I love you brother. You gave so many people the courage to speak up and we will not ever be silenced." This message underscores a family narrative of resilience in the face of political and financial opposition.
The Trump family's crypto ventures have drawn criticism from Democratic lawmakers, including Senator Elizabeth Warren, who have raised concerns about potential conflicts of interest. Despite these objections, the Trump administration has actively promoted a crypto-friendly regulatory environment, with former President Trump signing the "Genius Act" stablecoin bill into law in July. Eric Trump asserts that there is "no conflict of interest" and that their ventures are a response to being "debanked."