Pop Mart's Labubu Sees 729% Sales Surge, Overwhelming K-Pop Retailers

The unprecedented demand for Labubu collectible toys has reached a fever pitch, reportedly overwhelming specialized retailers, including K-Pop stores. Social media user Josh Ong highlighted this intense consumer interest, stating in a recent tweet that "Labubus went so hard the kpop store got sick of people asking." This sentiment underscores the operational challenges faced by stores struggling to meet the insatiable appetite for the popular figures.

Labubu, a "creepy-cute" character created by Hong Kong-based artist Kasing Lung, is distributed by Chinese art toy giant Pop Mart. The figures are primarily sold through a "blind box" model, adding an element of surprise and driving collector frenzy. This unique marketing strategy, combined with the distinctive aesthetic, has propelled Labubu into a global phenomenon, particularly among Gen Z.

The toy's popularity skyrocketed in April 2024 after Blackpink member Lisa was seen with a Labubu bag charm, transforming it into a coveted fashion accessory and status symbol. This celebrity endorsement, alongside viral unboxing videos on platforms like TikTok, fueled an explosive growth in sales. Pop Mart reported that Labubu dolls alone generated approximately $423 million in global revenue in 2024, marking a staggering 729% increase from the previous year.

The immense demand has led to rapid sell-outs, long queues at Pop Mart stores, and a thriving resale market where figures can fetch hundreds or even thousands of dollars. This scarcity, exacerbated by limited supply, places significant strain on retailers. The reported frustration of K-Pop store staff, being "sick of people asking," reflects the daily reality of managing customer expectations amidst a collectible craze that continues to defy conventional retail patterns.