Reacher's AI Platform Drives Over $5 Million in Client GMV, Launches with Y Combinator Endorsement

San Francisco-based Reacher has officially launched its AI-powered platform, designed to revolutionize creator collaborations for marketing teams. Endorsed by Y Combinator, which stated "Congrats on the launch" to the founders, the platform aims to automate tedious tasks in influencer marketing, enabling brands to scale their creator partnerships more efficiently. Reacher positions itself as a comprehensive "marketing agent for creator collaborations," as highlighted in the Y Combinator tweet.

The platform streamlines the entire creator marketing workflow, from automated creator discovery and outreach to campaign management and content strategy. This automation allows marketing teams to "focus on what humans do best," according to the Y Combinator announcement. Reacher's suite of tools includes AI Creator Discovery, an Outreach Agent, Community Campaigns, Creative Agent, and Creator Relationship Management, all built to enhance productivity and results.

Reacher has demonstrated significant impact for its clients, with brands using the platform achieving over $5 million in overall Gross Merchandise Volume (GMV) and an average 16% creator response rate. While currently strong in the TikTok Shop ecosystem, where it is listed as the #1 AI Assistant, Reacher aims to expand its multi-platform integration to include Instagram, YouTube, and X, building a universal infrastructure for creator-brand collaborations. The company, founded in 2024, has also seen internal growth, reportedly increasing its Monthly Recurring Revenue (MRR) by 50% following recent product design enhancements.

The company was co-founded by Bora Mutluoglu and Jerry Qian, who are steering Reacher's vision to become the essential infrastructure for the burgeoning creator economy. They aim to empower any brand to easily find and collaborate with creators across various social media platforms. Reacher's strategic approach addresses the growing need for efficient creator management as more companies integrate user-generated content into their customer acquisition strategies.