Ridge Reports 10x Growth Under CEO Sean Frank, Aims for Further Expansion

Sean Frank, CEO of Ridge, the popular minimalist wallet and accessories brand, recently announced a significant milestone, stating the company has achieved "10xed(+)" growth since his involvement. Frank, who joined the company in 2018, expressed his ambition for continued expansion, aiming for "another 10x" in the future. The announcement highlights Ridge's remarkable trajectory in the direct-to-consumer market.

Frank clarified his role in a social media post, noting, "I am not the founder. I didn't invent the product. The system was in place before me." Ridge was originally founded in 2013 by Daniel and Paul Kane through a successful Kickstarter campaign, establishing its core product: a durable, RFID-blocking minimalist wallet. Frank's tenure as CEO began in January 2018, marking a period of accelerated growth for the brand.

Under Frank's leadership, Ridge has evolved beyond its flagship wallet, expanding into a broader range of accessories including phone cases, men's rings, and luggage. The company's wallet business alone now generates over $100 million in annual revenue, capturing a significant share of the global wallet market. Notably, Ridge has achieved this growth while remaining entirely bootstrapped, never having taken venture capital funding.

Frank's strategic vision has been central to this expansion. He consistently believed in the company's untapped potential, stating, "I just always thought it could be bigger." His approach focuses on expanding product lines and international offerings to transform Ridge into a modern American accessories brand, with a long-term goal of reaching a $1 billion valuation.

The CEO's forward-looking statement, "And now that we are 10x as big? I think we can get bigger. Cheers to another 10x," underscores the company's aggressive growth strategy. Ridge's success is attributed to its strong product-market fit, effective digital marketing, and a commitment to expanding into complementary, high-margin accessory categories.