Roller Secures Additional $50 Million, Total Funding Exceeds $100 Million

Austin, Texas – Roller, a leading provider of venue management software for leisure and attractions, has successfully raised an additional $50 million in funding. This latest investment, led by existing investor Insight Partners with new participation from J.P. Morgan, brings the company's total funding to over $100 million. The capital infusion is earmarked to accelerate AI innovation, expand financial services, and strengthen its global ecosystem.

The company, headquartered in Austin, specializes in an all-in-one cloud-based platform designed to streamline operations for modern attractions. Roller's comprehensive suite includes ticketing, point-of-sale, integrated payments, memberships, and guest experience tools, serving over 3,000 customers across more than 30 countries. This funding follows a previous $50 million round in November 2023, underscoring investor confidence in its growth trajectory.

Luke Finn, Co-founder and CEO of Roller, emphasized the strategic importance of the investment. "We are thrilled to double down on our partnership with Roller," he stated, highlighting the company's commitment to enhancing customer support and accelerating innovation. The funds will specifically target AI-powered functionalities to boost efficiency and develop new product capabilities that enhance its offerings for venue operators.

Insight Partners, a global software investor, reaffirmed its commitment to Roller's vision. Rachel Geller, Managing Director at Insight Partners, noted, "ROLLER has built an impressive business that is positioned to become a global category leader." She added that the new capital will support global expansion and ongoing product innovation, reflecting the firm's belief in Roller's leadership and market potential.

The investment will also enable Roller to expand its financial services offerings, providing customers with more avenues for growth, and to grow its partner ecosystem. This strategic move aims to offer greater flexibility and choice to venue operators worldwide, solidifying Roller's position in the competitive leisure and attractions software market.